Here's the transcription from the entire MasterClass
Enjoy! ;-)
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[speaker unknown]:00:00 - 00:02This conference will now be recorded.00:03 - 00:04All right.00:04 - 00:05All right, All right.00:05 - 00:06Hello, Hello.00:06 - 00:07Hello.00:08 - 00:13Welcome to your Mission Driven Masterclass Series.00:13 - 00:18I am absolutely thrilled that each and every one of you can join us today.00:18 - 00:20And it has been so fun.00:20 - 00:26It has been such a pleasure picking and choosing the content from my past private coaching.00:27 - 00:35From my past group coaching and creating some brand new materials for you to benefit from.00:35 - 00:47This is the first in a series of mission driven masterclasses that you have been invited to, and I want to let you know that I designed these masterclasses with you in mind.00:47 - 00:50So, Moira, thank you so much for checking in with us.00:50 - 00:52All the way from Ireland.00:52 - 00:55Georgina, thank you so much for checking in with us.00:56 - 01:04All the way from Portland, Oregon, and Justin and Siddiqi, thank you so much for joining us all the way from New Zealand.01:04 - 01:09We've got Moira and Ireland We've got Justin ..., New Zealand.01:09 - 01:14And then me, Georgina and Tamari are all on the West Coast.01:14 - 01:16We're all in the Pacific time zone.01:17 - 01:22So, thank you so much for making the effort to be here with us today.01:22 - 01:31What I wanted to do is share with you that today's top level topic is called Finding Your Core Connection.01:31 - 01:42The focus of today's masterclass is on finding your core connection and it's the first in your three primary pillars.01:43 - 01:45As we focus on your foundation.01:45 - 01:49I want to draw your attention to the picture that you see on your screen right now.01:49 - 01:54The picture that you see on your screen right now is there for a reason.01:54 - 02:04It's to help convey the fact that we are going to be built, begin building your foundation, your foundation first.02:05 - 02:11And I want to draw your attention to and the importance of focusing on your foundation.02:12 - 02:18It would break my heart if one month, three months, six months, or heaven forbid, a year down the road.02:18 - 02:26We taught you something and the market shifted or you are forced to switch your business model.02:26 - 02:32And all of the cards came tumbling down because each and every one of you is on a journey with me.02:33 - 02:36And that journey is your mission driven mentorship.02:36 - 02:45And I'm going to be here standing by your side, holding your hand every step of the way while you turn your mission into a movement.02:46 - 02:51And I don't want you to turn your mission into a movement and temporarily benefit.02:51 - 02:58I want you to have a profitable, predictable, and sustainable platform, in order to do so.02:58 - 03:09We must focus on the three primary pillars of your foundation, and I also believe that these images will probably ring a bell.03:09 - 03:10They probably look familiar.03:10 - 03:13They were in each of your scopes of Work.03:14 - 03:17And I want to perform a quick review of your three primary pillars.03:18 - 03:21Pillar number one is finding your core connection.03:21 - 03:25Pillar number two is finding your ideal audience.03:25 - 03:29And pillar number three is finding your ideal advocates.03:30 - 03:39So I know Justin, Justin sitting there saying, alright, TR, you've got these fancy three step sequences: These fancy three image.03:39 - 03:40It.03:40 - 03:40Helped.03:40 - 03:46Me understand, in layman's terms: What the heck do you mean by finding your car connection.03:46 - 03:50Finding your ideal audience, and finding your ideal advocates.03:50 - 03:55So, for you, Justin, and for everybody else on the call, let me just elaborate a little bit more.03:55 - 04:11So my definition of core connection is what lessons has life taught you that uniquely qualify you and only you to offer your gift to the marketplace.04:12 - 04:14So let me take a trainer time-out right now.04:15 - 04:22There will be some handouts at the conclusion of this mission driven masterclass.04:22 - 04:28However, I encourage you to take notes where notes are appropriate.04:28 - 04:29You know, take.04:29 - 04:37Notes in the context of creating an agenda as to what we talked about in the order that we talked about today.04:37 - 04:43And when you put those bullet points, then also personalize them with some notes.04:43 - 04:43So, I.04:43 - 04:44Don't have anybody.04:44 - 04:45Whoops.04:47 - 04:47They're, well.04:50 - 04:51There we go.04:51 - 04:59I can't see anybody on my screen when I actually go through the slides themselves, but I will be checking back and forth to see if you're all fi, virtually taking notes.04:59 - 05:12So, finding your core connection is what lessons, good, or bad it has life taught you on your journey that uniquely qualify you and only you to offer your gift to the marketplace.05:12 - 05:13So, that's number one.05:14 - 05:17Pillar number two is finding your ideal audience.05:18 - 05:22Some people refer to ideal audience as your target market.05:23 - 05:31However, I believe that there's been a shift in society and I don't know about you, Georgina, but I don't want to be targeted for anything.05:31 - 05:31Do you.05:32 - 05:32Now.05:32 - 05:36Know Moira You don't want to be targeted for anything these days?05:36 - 05:36Do you.05:37 - 05:37Know.05:37 - 05:40She's got a smirk, no, of course, not.05:40 - 05:47So, my terminology for this concept of target market is finding your ideal audience.05:47 - 05:58And the reason why I call it your ideal audience is because we want them to meet as many criteria as you craft.05:59 - 06:01So, in a future masterclass.06:02 - 06:09In a future, private mentorship calls, in the online onboarding program that you have access to.06:10 - 06:17There will be Personal Action Plans and exercises to help you get more detail about your ideal audience.06:18 - 06:27For today, I just want you to understand that your ideal audience is someone that resonates with and reacts to your core connection.06:28 - 06:30So, that's why these are in order.06:30 - 06:41You must find your core connection first, and then you will begin to find your ideal audience, who resonates with and react to your core connection.06:42 - 06:44And, the goal of the leverage.06:45 - 06:50The goal of having a leveraged business model is finding your ideal advocates'.06:51 - 06:57Your ideal advocates, in my terminology is sometimes referred to as your army of advocates.06:58 - 06:58Right?06:59 - 07:08We want you to recruit your army of advocates that also resonate with and react to your core connection.07:09 - 07:13So, your core connection is primary pillar, number one.07:13 - 07:22Your ideal audience is primary pillar number two, and your ideal advocates have access to your ideal audience.07:24 - 07:26And that's primary pillar number three.07:28 - 07:52So, before I move forward to the next concept that we're going to introduce you today, Moira, Georgina Siddiqi, Justin and Tamari, are there any questions that you have with reference to these three primary pillars that we're going to utilize as the foundation to your success as the foundation to finally turning your mission into a movement?07:55 - 07:55Yeah, yeah.07:56 - 07:58Ok, Georgina.07:58 - 08:06Just a question of clarification, you said, Resonate with and reacts to your core connection and then you said something else and I didn't get it in my notes.08:07 - 08:10So finding your core connection, right, white, what.08:10 - 08:10Licenses.08:10 - 08:15Life taught you, that uniquely qualify you, and only you to offer your gift to the marketplace.08:15 - 08:17That's what we're going to focus on today.08:17 - 08:28And then finding your ideal audience is, who out there in society, what specific segment in society is going to react?08:29 - 08:38Excuse me, resonate with your core connection, right, Resonate resonate with why you do what you do, who you are as an individual.08:38 - 08:41And we've got some exercises to go through today, right?08:41 - 08:44And then react to your core connection.08:45 - 08:53And then your ideal advocates also resonate with and react to however they react to it in a different way.08:53 - 09:01They're gonna react to it because they have access to your ideal audience, Your ideal advocates are referral partners.09:01 - 09:03They are strategic partners.09:03 - 09:04They are affiliate partners.09:04 - 09:09There are people that have access to platforms like podcasts and Facebook Lives.09:11 - 09:12That's.09:12 - 09:21One component of the three primary pillars that I see often missing in other solutions in the marketplace is component number three.09:22 - 09:23Right?09:23 - 09:31Component number three is what I believe are unique to me unique to my mentorship because we're going to help you amass an army of advocates.09:32 - 09:34And it all starts with finding your core.09:34 - 09:35Connects art.09:35 - 09:36Which is the focus today.09:38 - 09:49Ok, so, these are the three primary pillars: wanted to re-introduce them into the conversation so that you understood this lecture today's conversation.09:50 - 09:52Tiara we have a wicked echo here.09:53 - 09:54That just started.09:54 - 09:55Ok?09:56 - 09:58Yeah, I kinda heard that as well.09:59 - 10:01And are we hearing it right now?10:03 - 10:04No, OK.10:05 - 10:05Thank you.10:05 - 10:06You will be mindful of it.10:06 - 10:13You will be mindful of it as we forge forward and continue with our friendly conversation.10:15 - 10:16All right.10:16 - 10:25So after we've reviewed your three primary pillars, I want to assure each and every one of you said Dickie, Georgina, Moira, Justin.10:25 - 10:31Don't worry, today's masterclass is carefully designed with you in mind.10:31 - 10:33What do I mean by that?10:33 - 10:37I mean that I know that you want to increase your impact.10:37 - 10:55It means I know that you want to increase your influence and it means that I know you want to increase your income and today's masterclass is designed to help you with the foundational concepts, to dramatically increase your impact, your influence, and your income.10:56 - 11:05Our agenda for today's masterclass is during the first hour, we're going to focus on gaining clarity on your core connection.11:06 - 11:12We are also going to focus on gaining clarity on how to control the conversation.11:13 - 11:23Now, if you are taking notes, what you see in red right now are some of the words and phrases that I would encourage you writing down right now.11:24 - 11:27Obviously, core connection is self explanatory.11:27 - 11:29That's the main focus of today's call.11:29 - 11:39However, I would like you to write down control of the conversation because you are going to be successful as a transformational leader as a changemaker.11:39 - 11:48As someone who turns their mission into a movement when you learn the subtleties of controlling the conversation in your favor.11:49 - 11:51Now, what do I mean by that?11:52 - 12:03I mean that we are going to introduce you to words, phrases, sentence structures, formats, and frameworks that you can begin to identify today.12:04 - 12:11And then begin to apply in the near future to control the conversation in your favor.12:12 - 12:16Justin, What types of conversations would you want to control in your favor?12:22 - 12:30Uh, well, the conversations that I know, that the, on the other side of that conversation, is an opportunity.12:30 - 12:38So we're there, again, as a partner or prospect, in terms of what's a win-win situation for both of us and for me.12:38 - 12:44To ask the type of questions that will get us to A, again, I wouldn't want outcome comment.12:46 - 12:47That said, I want to control the conversation.12:47 - 12:48Excellent.12:48 - 12:49Thank you, Georgina.12:50 - 12:54What types of conversations would you want to control in your favor?12:56 - 13:11Conversations with coaches, therapist's yoga teachers who are encountering graving people and feeling ops overwhelmed by what they're seeing and feeling.13:14 - 13:18Moira: what types of conversations would you like to control in your favor?13:20 - 13:28The kind of conversations that are being had by me when I'm not all right, my clients, you know, talking about results and things like that.13:29 - 13:33Wow, that is, that's an eye opening observation.13:34 - 13:36I myself was not even thinking of that.13:36 - 13:43Holy mackerel, so, you want to control the conversations that people are having without you, even in the room.13:44 - 13:46Well, I mean, I really mean that.13:46 - 13:47It's like that.13:47 - 13:52It's positive that people are having an impact on, working with me or from what they're learning from working with me.13:53 - 13:53No.13:54 - 14:10No, I see it crystal clear and I think that's a very, very important point, Right, Tamari, we should write this down in one of the conversations that you want to control is the conversation that people are having without you even there, because it comes down to right?14:10 - 14:15Brand awareness, brand recognition, and brand reputation.14:17 - 14:23Wow, Moyra, thank you for expanding my own thought to so early in today's conversation.14:25 - 14:29Siddiqi, what conversations would you want to control in your favor?14:31 - 14:33Mainly sales conversations?14:35 - 14:36Ok, points.14:36 - 14:53Like, you know, discovering what people's blocks are, discovering what the gap is, and being able to manage this situation when people get emotional and stay on track, getting the questions answered, moving through the whole process.14:54 - 14:59Ok, thank you for sharing, Justin, Georgina, Moira and Siddiqi.14:59 - 15:06Thank you for sharing the specific situations that you are attempting to control the conversation.15:06 - 15:09And so, that's what we're going to focus on in our number one.15:09 - 15:14And then in our hashtag two, we're gonna reveal real-world examples.15:14 - 15:20And we are going to reverse those real-world examples, so that you begin to understand them.15:20 - 15:24So that you can begin to implement them on your own.15:24 - 15:37So, we are going to reverse engineer them in a way that provides you with three step sequences in order to duplicate those real-world examples that I'm going to share with you.15:38 - 15:39So, thank you for being here.15:40 - 15:45Stay right here, We are going to make sure that we provide as much value as possible.15:47 - 15:52Wow, Does anyone here, let me ask a question.15:52 - 15:54Let's go in order Moira.15:54 - 15:57Do you recognize anyone on your screen right now?15:59 - 15:59Yeah.16:00 - 16:02What was the first person that you recognized?16:03 - 16:03Less brain.16:04 - 16:05Ok, less brown?16:05 - 16:06And why do you know less?16:08 - 16:09You love less.16:09 - 16:11How many times have you seen him in person?16:13 - 16:13Meetings.16:13 - 16:14I've spoken on stage with him.16:15 - 16:16Ok.16:16 - 16:17Yeah, I like.16:19 - 16:19....16:22 - 16:23You want me to keep going?16:23 - 16:27There's loads Michael Gerber, Brian Tracy, ...16:27 - 16:31Nikos, Bob Proctor, Napoleon Hill.16:31 - 16:32Ok.16:32 - 16:33And Outwards.16:35 - 16:35Thank.16:35 - 16:35You.16:36 - 16:36So.16:36 - 16:41So my question for you then would be, do you not recognize someone on your screen?16:41 - 16:43Is there is there someone that you simply don't recognize.16:44 - 16:45At Marcy shimmer.16:46 - 16:47Chime off OK.16:47 - 16:50Dima, Tom Hopkins, ..., Gregory.16:51 - 16:51Ok.16:53 - 16:54Yeah, exactly.16:55 - 16:57So Marci ...16:57 - 17:05Was one of the first co-authors in the Chicken Soup for the Soul series, and she wrote a book called Happy For No Reason.17:06 - 17:10So she definitely is an icon and influencer in the industry.17:10 - 17:10She was the.17:10 - 17:17First female to really that Jack Canfield and Mark Victor Hansen fall into that series.17:18 - 17:23And then I'll explain who the others are, you know, at a later time.17:24 - 17:26Let me ask you the same question, Georgina.17:26 - 17:28Who's the first person that you recognized on your screen.17:29 - 17:29Brian Tracy?17:32 - 17:33What do you know him for?17:34 - 17:36I know him for business guidance.17:39 - 17:40Very positive motivator.17:41 - 17:46Yeah, absolutely, if I can, do I have it?17:46 - 17:47Oh, I do.17:47 - 17:49I think I can reach it.17:49 - 17:50Hold on one second.17:50 - 17:51This is going to be fun.17:57 - 17:58You know what?17:59 - 17:59I do?18:02 - 18:03Yes, I do.18:08 - 18:09What are these things right there?18:14 - 18:15Right.18:15 - 18:18But mostly created by hearing loss as a.18:20 - 18:20Play that on.18:21 - 18:23I.18:25 - 18:26Trace this picture, right?18:27 - 18:28Yes, Oh my gosh.18:31 - 18:32Absolutely.18:32 - 18:33Amazing.18:33 - 18:34Yeah.18:34 - 18:34Yeah.18:35 - 18:42I remember checking out Brian Tracy Cassettes out of the Local Library when.18:42 - 18:43I.18:44 - 19:02Was young right outside of college and I would check out those cassette tapes and when I would drive an hour to work, you know, in the Chicago whether the snow that listeners the rain, I would be listening to Brian Tracy on cassette tape So a little bit of walk down memory lane.19:03 - 19:05All right, so thank you for sharing.19:05 - 19:08Is there anyone that you do not recognize Georgina?19:09 - 19:14I did not recognize Marsha, and Tom Hopkins, and Greg.19:15 - 19:27Ok, so, Gregory works, with the Napoleon Hill Foundation and Tom Hopkins is actually one of the world's most recognized sales trainers.19:27 - 19:36So, he plays in a similar role than Brian Tracy, However, Tom Hopkins has always narrowly been focused on corporate.19:37 - 19:44Yeah, he's an icon in the National Speaker Association, and, and he's focused on sales and sales alone.19:45 - 19:55My first contribution to a book was with Marcy and several other people, so that locus at the office or I would have pulled it out and shared it.19:56 - 19:56Wonderful.19:57 - 19:58Thank you for sharing your story.19:58 - 19:59I appreciate it.20:00 - 20:01So.20:01 - 20:05Justin, you're up next to is the first person you recognized.20:08 - 20:16Yeah, probably the first person that I connected with, I recognize Brian Tracy, but when I was looking at the list, the first person I connected with was Liz Brown.20:16 - 20:24And that's mostly because my friend Sean has worked with them quite a bit and promoted them quite a bit.20:24 - 20:27Yes, I want really 1 or 2 videos.20:27 - 20:29I haven't seen them live.20:30 - 20:32But, you know, it seems a very impactful guy.20:33 - 20:34I've worked.20:34 - 20:40I've studied under Jay Abraham for six months Met Lisa ....20:43 - 20:45Yeah, I know pretty much all the names.20:47 - 20:52Did a little bit of stuff under John SRS, clearly read Napoleon Hill, work with Laurel.20:54 - 20:57So, yeah, I know pretty much everybody there.20:57 - 20:57Certainly.20:59 - 21:05I'd say, probably Marcia Vida, and Tom Hopkins in Gray Greed.21:06 - 21:17I'll probably say this Yeah, again, maybe maybe Massey, then probably the four that I don't know as well as the rest, and asked me then Evans was a sponsor at one of my events.21:18 - 21:18Wonderful.21:19 - 21:19Well, thank you.21:19 - 21:27For sharing your personal experience with regards to these pictures siddiqi, who drew your attention first.21:29 - 21:36Just a couple of names that I don't know, like Alex Mendoza Yeah, Mark Victor Hansen.21:37 - 21:40Those are really the only names that I don't know on there.21:40 - 21:43Ok, what's one of the names that you did recognize first?21:45 - 21:49Well, I know Brian Tracy, we've had some conversations.21:49 - 21:51I know Marcy.21:51 - 21:53I know Lisa Sass, if it's really well.21:53 - 21:56I know Suzanne Evans, I have also spoken with Les Brown.21:57 - 21:59I know Marcia Wieder really well.21:59 - 22:01So, yeah.22:02 - 22:02Excellent.22:03 - 22:06So, you may be asking yourselves the question.22:07 - 22:16Why is TR beginning today's conversation by showing these pictures on the screen and asking us if we recognize them?22:17 - 22:31And there is a sole purpose behind this specific exercise, and that sole purpose is that pictures help create personal connections.22:32 - 22:36Pictures help create personal connections.22:37 - 22:50Do you notice how went without even prompting Moira in Georgina, they began to tell stories about the people that they recognize.22:51 - 23:02And so, they were personalizing the situation that they were in it with that person and all it was was a name and a picture.23:03 - 23:04And then, what did I do?23:05 - 23:17I actually grabbed this and everybody laughed and when I showed the cassettes, right, when I opened it up and showed the cassettes, what happened in everybody's mind?23:18 - 23:26We went back to us space, in time where we utilize these cassettes, right.23:27 - 23:32We're all old enough to realize that, hey, we've probably all checked out cassettes, their own those cassettes and played them.23:33 - 23:55So, the reason why I have this slide here is to begin to begin to begin to help you first understand the different ways that you can create a connection with other individuals without even saying a word, OK.23:56 - 23:57So, that is the first reason.23:58 - 24:11And the second reason why I share those slides is because I have masterminded with, I have done deals with, and I've negotiated deals with all of those individuals that you've seen on your screen.24:12 - 24:31And after a decade of building profitable platforms, for many of those individuals that you saw, I would like to share with you one of my perspectives, and my perspective is that successful people follow successful sequences already proven to work by other successful people.24:31 - 24:34I'll say it one more time, and then we'll move forward.24:34 - 24:41Successful people follow successful sequences, already proven to work by other successful people.24:42 - 24:52And, it should not come as a surprise to each and every one of you, that right now, I want to re introduce you to my proprietary and proven success sequence.24:53 - 24:57This success sequence is called the R O I Roadmap.24:57 - 25:00The Ripple of Impact Roadmap.25:00 - 25:11And there are seven specific steps to this roadmap that I'm gonna begin to walk you through in today's mission driven masterclass.25:11 - 25:16And we're gonna begin walking you through step number one, which is mission.25:16 - 25:31And then in future masterclasses, in future mission driven mentorship, on our private calls, and during the online onboarding, we will be providing you with additional resources for the remaining six steps.25:31 - 25:47So, step number one, Mission, step number two, messaging, step number three, marketing, step number, four, media, step number, five, motivation, step number, six, movement, and step number seven monetization.25:47 - 26:00This is the seven step sequence that each and every one of you could and should follow in order to turn your mission into a movement and to monetize that movement.26:00 - 26:18In a little bit more descriptive terms your mission determines your messaging Your messaging is then applied to your marketing your marketing is placed in the media with the goal of motivating a specific segment of society.26:19 - 26:33The result is that your message is magnified and multiplied in essence, turning your mission into a movement, because that's what I personally want for each and every one of you on this call.26:33 - 26:40That's what my team wants, That's what tamari wants And I know that that's what you want to turning your mission into a movement.26:41 - 26:46And you can do it by following those seven steps in that specific order.26:46 - 26:54Now, I understand that I've done a lot of the talking so far in today's conversation, and I don't want it to be that way.26:54 - 26:57I want today to be as engaging as possible.26:57 - 27:00I want today to be as interactive as possible.27:00 - 27:06So we're gonna break up my teaching on this specific topic with live exercises.27:06 - 27:09So why not start right now?27:15 - 27:17Why is today's topic so important to your success?27:19 - 27:24Why is finding your core connection so important to your success?27:24 - 27:30Why do you believe that I believe that today's topic is so important to your success?27:32 - 27:33Moira.27:34 - 27:35Hmm.27:40 - 27:46Well, I mean, we can't possibly, like, get ahead without all of the things that you're talking about.27:48 - 27:49Ok.27:51 - 27:52Georgina?28:00 - 28:01Yup, You're muted.28:10 - 28:14It's the seed, it's the lifeblood, it's the core of everything.28:15 - 28:15Yes.28:16 - 28:18Acorn of the OIC.28:18 - 28:20Alright, I like it.28:20 - 28:23It's the seed is the everything is the acorn of the OIC.28:24 - 28:25All right.28:25 - 28:30Justin, why is today's topic so important to your success?28:31 - 28:34Well, let's establishing tribal rapport.28:35 - 28:37There's the unspoken.28:38 - 28:43And, you know, like I come from street culture, skateboarding, hip, hop, stuff like that.28:44 - 28:47Nobody has to talk to know where you're at when you walk into a room.28:47 - 28:49The first thing they do is look at your sneakers.28:50 - 28:52The next thing they'll do is look at everything else you're wearing.28:54 - 28:57Then, if you say that you're into skateboarding, you're into hip hop.28:57 - 28:58Don't talk about it.28:58 - 28:59Be about it.28:59 - 29:11So, again, if I walked into a room and I could see that there was a number of people that were of a certain standard, I would now I'm on the right room.29:12 - 29:20And ultimately, that's what we're trying to do with brand and imagery and language, is to make sure that you've come into a room into the right room.29:21 - 29:24Excellent, Thank you for sharing that perspective.29:24 - 29:24I appreciate it.29:25 - 29:29Siddiqi, why is today's topic so important to your success?29:32 - 29:40Well, for me, without a mission, I don't have the answer to the bigger why, of why I'm doing anything in my business.29:40 - 29:43And so they all just become tools and techniques.29:44 - 29:47And without a deeper meaning, there is no stickiness to it.29:47 - 29:57There is no deeper desire to move forward through the insane obstacles that you face in being an entrepreneur.30:00 - 30:00Excellent.30:00 - 30:03Thank you so much for sharing Georgina.30:03 - 30:05You've hit the nail on the head.30:05 - 30:05Right.30:05 - 30:19I've circled the seed to give everybody a hint that today's topic is so important to each and every one of your success, because it's the seed that all of your messaging stems from.30:20 - 30:24It's the seed that all of your messaging stems from.30:25 - 30:39Now, based on some past conversations with each and every one of you, you know that your messaging, one of the core components to your messaging is a 62nd introduction, right.30:39 - 30:40You're familiar with that.30:41 - 30:54So what I'd like to do is ask each, and every one of you to help me fill out the remaining five core components that could, it, consist, could be those core components to your messaging.30:57 - 31:06So, if, so, in other words, if your core connection is the seed that all of your messaging stems from, where else is your messaging showing up?31:14 - 31:15In your marketing.31:16 - 31:18Ok, Well, we're.31:18 - 31:18A.31:18 - 31:19Marketing.31:20 - 31:23Website, e-mail, social media.31:27 - 31:32Ok, website, e-mail, social Media, Georgina.31:33 - 31:33What are some of the.31:34 - 31:34Core.31:34 - 31:41Components that we want to consider that stem from your seed, right, your core connection that show up in your messaging?31:42 - 31:42Hmm.31:48 - 31:54Clarity focus, and that impact in brochures and talks.31:58 - 32:05Ok, so we've got website e-mail brochures and talks, Moira Warehouse.32:05 - 32:07Where else does your messaging show up?32:10 - 32:16Um, oh, probably unlike images, I guess, images.32:16 - 32:16Where.32:18 - 32:24And your branding, maybe, in your, I guess, in your social media, as well, your business cards.32:24 - 32:26Ok, business cards.32:32 - 32:33Justin, you have something to contribute.32:37 - 32:38Video.32:38 - 32:38Copy.32:39 - 32:40To.32:41 - 32:42Conversations.32:44 - 32:52If you don't have the messaging and your conversation with someone if you're new working, then it's not congruent when they do see the rest of your brand.32:55 - 33:02So, I think, other than what's been said, I think a lot of that's pretty much been covered terms to modern day channels.33:02 - 33:05But, yeah, that's pretty much it, right?33:07 - 33:16So, what I would like each and every one of you to make sure that you do is grab your pen and paper and write down these core components right now.33:17 - 33:17Right?33:17 - 33:21And, again, where can your core connection be used?33:22 - 33:34We've already established that your core connection can be used in your introductions, whether it be a 32nd introduction, a 62nd introduction, and in some instances, you may be given NaN for your introductions.33:35 - 33:42And then what I would like to do is introduce you to the fact that, you know, your core connection can be used in your e-mail marketing.33:43 - 33:46Your core connection can be used in your social media posts.33:46 - 33:50Your core connection can be used in your website, your landing pages.33:51 - 33:54Your core connection can be used in your live broadcasts.33:55 - 33:58Your core connection can be used in podcast interviews.33:58 - 33:58Like.33:58 - 34:00What you just shared just in.34:01 - 34:01Your.34:01 - 34:04Core connection can be used in benefits bullets.34:06 - 34:08Now, what do I mean by benefits.34:08 - 34:09Bullets?34:09 - 34:28I mean, those little bullets that you utilize on a landing page for a webinar, to peak someone's someone's interest, that says, you're about to learn how to 1, 2, and three those are the benefits bullets that I'm talking about.34:29 - 34:33You can use your core connection in your deliverable documents.34:35 - 34:38Now, what do I mean by my deliverable documents?34:38 - 34:49Well, each and every one of you has received a scope of work from me that I consider my deliverable document in which I detail out what.34:52 - 34:55Components make up my actual deliverable.34:56 - 35:05So, you're well aware of the fact that I sprinkled my core connection, your core connection into those deliverable documents.35:07 - 35:20Expected outcomes, You can use your core connection in expected outcomes when you're talking with an individual, when you're writing sales copy.35:20 - 35:39When you're writing your landing page, when you're writing your deliverable document, you know, when it's, when you are pinpointing the expected outcome of someone working with you when it comes to a service or someone, what their expected outcome is by enrolling in your program.35:40 - 35:41You can use your core connection there.35:42 - 35:48And then Siddiqi, you said it spot on, which is in enrollment conversations, you can use your core connection.35:48 - 35:51And then also objection handling.35:52 - 35:55Objection handling is often forgotten.35:56 - 36:02Spot in your messaging that you could and should be using your core connection.36:03 - 36:07Ok, So, do I have everybody's permission to move forward?36:07 - 36:09Have you taken these down?36:12 - 36:13Yes.36:13 - 36:14All right.36:14 - 36:15Cool.36:15 - 36:21So, as I mentioned today is designed to be as interactive and a gate as engaging as possible.36:21 - 36:30And I would like to go through a pretty fun exercise, a pretty eye opening exercise with each and every one of you today.36:31 - 36:33And, let's see.36:33 - 36:34Is it yes it is, Alright?36:34 - 36:36So, it is intentionally blank.36:36 - 36:50So I'm going to get you each up on my screen and we're gonna go in the order that we've been going which is Moira, Georgina, Justin, Entity and Moira.36:50 - 36:52You are up first, my dear.36:53 - 36:55I have got a situation for you.36:55 - 36:56I've got a scenario for you.36:57 - 37:11If you and I were at a networking event together, such as a mastermind or a mixer or a seminar and I introduced you to someone and then walked away, what would you say?37:12 - 37:15So time-out Let me provide a little bit more context.37:17 - 37:17So.37:18 - 37:19Here's what happens.37:19 - 37:20You and, I.37:20 - 37:23We show up to a seminar you, and, you know, we're hanging out.37:23 - 37:25You know, we're wing, man and women together.37:25 - 37:33We're like, yeah, let's go to the seminar together, and, um, I go, hey, Moira.37:34 - 37:36Just gotta introduce you to Jane.37:36 - 37:37Jane is awesome.37:37 - 37:44I just know that you'll get along, and I really think she'll be able to support you in growing your business.37:44 - 37:46Oh, oh, there's Jane Jane.37:46 - 37:47Jane, come over here.37:47 - 37:49I have to introduce you to ..., Moira.37:51 - 38:02The introduction is made and then, unexpectedly, I get pulled away from the conversation by someone else at the event, and you're left with Jane.38:03 - 38:05So here's what Jane says to you, Moira.38:06 - 38:10She says, so, I'm not quite sure why TR wanted to introduce us.38:10 - 38:13Please tell me a little bit about yourself, Moira.38:14 - 38:15Ira.38:16 - 38:18You have it.38:18 - 38:21Two minutes starting now.38:23 - 38:32So I For the last few years I've been working with female entrepreneurs, have been teaching in Haiti, is speaking to grow their businesses to get more clients.38:33 - 38:37I've also been the thing, teach them how to use that as a way to travel the world.38:37 - 38:42So I've been teaching them how to have a globe trotting lifestyles while I'm finding stages around the world that they want to speak on.38:43 - 38:49And also, if they want to spend time in those cities, I show them how to set themselves up in a city.38:49 - 38:54And building lots of opportunities for networking and speaking while they're there, so they can basically get paid to be there.38:55 - 39:09And I basically, I actually met and tear at an event where I was doing just that, just about 10 years ago and we connected at an event and Orlando and I met him with his daughter and, yeah, we became friends ever since.39:09 - 39:11Then, tell me more about you did.39:15 - 39:17That's NaN.39:18 - 39:18Would you like.39:18 - 39:22To say, oh, there's NaN?39:23 - 39:24I said two minutes.39:25 - 39:27That, I didn't get a minute.39:29 - 39:32Is that is that what you have Moira.39:32 - 39:33Or would you like.39:33 - 39:35To go for another NaN?39:35 - 39:37No, no, I think that would be plenty.39:37 - 39:40I don't think I would talk for more than two minutes at one time.39:40 - 39:41Ok?39:41 - 39:42Awesome, alright.39:43 - 39:45Thank you so much, I appreciate that.39:49 - 39:53Let's skip Georgianna, let's, let's go right to Justin.39:56 - 39:56The.39:56 - 39:58Same thing happens to you.39:59 - 39:59Go.40:00 - 40:01Oh, there's Jane.40:02 - 40:09To introduce you to Justin, the introductions made, I'm unexpectedly pulled away.40:09 - 40:12I'm tapped on the shoulder, and Jane looks at you, Justin.40:13 - 40:17And she says, so, I'm not quite sure why TR wanted to introduce us.40:17 - 40:20Please tell me a little bit about yourself, Justin.40:21 - 40:23Your two minutes starts now.40:24 - 40:26Well, first off for somebody to meet you, Jane.40:28 - 40:32I'm from the South Pacific come from a place called New Zealand.40:32 - 40:41I don't know if you've been there but what I do is I love traveling the world, helping overwhelmed Rockstar business owners go big.40:42 - 40:49I help them achieve that by finding shortcuts to getting quicker results.40:49 - 40:53I don't believe that we need to learn more information.40:53 - 40:54We know how to succeed.40:55 - 40:59We need to find other ways to achieve those results.40:59 - 41:06And that's why most of the transformative and coaching that people take doesn't tune into results.41:06 - 41:07What about you?41:08 - 41:09What do you do?41:11 - 41:17Wow, you ended right at the same as Moira, about NaN, so that's what we got from you.41:19 - 41:19All.41:19 - 41:20Right.41:20 - 41:21Excellent.41:21 - 41:22Thank you.41:22 - 41:23I appreciate that.41:25 - 41:30Georgiana, I think we should go back to you, we leapfrogged you.41:31 - 41:33Oh, there she is.41:33 - 41:39Jane Jane, come over here, introduce you to georgiana yeah.41:40 - 41:49The introductions made, I'm tapped on my shoulder, and I'm pulled away from the conversation, and Jane is standing there just looking at you, Georgina saying.41:49 - 41:53So I'm not quite sure why TR wanted to introduce us.41:53 - 41:58Please tell me a little bit about yourself and your time starts now.41:59 - 42:00Jane.42:01 - 42:17I've been surviving coal bed, and you have to, and I'm imagining that, like me, you've seen grief come out of the closet and uz over the fabric of this world.42:18 - 42:25So what I do is I companion grieving people from pain to peace.42:27 - 42:30And we all know that pain is inevitable.42:30 - 42:37That suffering is optional, when so many times people get stuck and Greek because of their thoughts and their beliefs.42:37 - 42:39Their mind gets really mean.42:40 - 43:01So I teach them how to access and listen to the guidance of their body, to really embrace all the emotions that are wiping them out, and then to discover, and deeply trust, that inner stillness that's there in all of us.43:02 - 43:14So, I work with private clients, and I teach coaches, too, work with people in their offices using this body mind process.43:14 - 43:23Because I don't want people to be stuck in grief and feel like their life is over.43:24 - 43:27So, that's a little bit about what I do.43:27 - 43:28Tell me about you.43:29 - 43:30All right.43:32 - 43:36You invested a little bit more time than Justin and Moira by.43:36 - 43:37About 15.43:37 - 43:38Nan.43:38 - 43:43So, none of the participants took the full two minutes and it's not right.43:43 - 43:45It's not wrong, it's just an observation.43:45 - 43:49And siddiqi gets a get out of jail free card.43:49 - 43:49If.43:50 - 43:55She has to prepare for her interview oh, I should have done siddiqi first.43:55 - 43:56I wasn't thinking.43:58 - 43:59All right.43:59 - 44:00Excellent.44:00 - 44:03So, Moira O, Georgina.44:03 - 44:03Yes, I.44:03 - 44:12Just wanted to say, I got out of bed this morning realizing that it's easier for me to listen than it is to talk.44:13 - 44:14And I just wanted to share that.44:15 - 44:15Ok.44:16 - 44:30Thank you for sharing, and, hopefully, throughout the course of today's conversation, we will begin to build a case for the right time to listen and the right time to control the conversation.44:32 - 44:34All right, so.44:37 - 44:41Let's evaluate everyone's performance to gav.44:41 - 44:41There.44:43 - 44:51How about that, so we'll start with Moyra, Moira: What percentage of the time did you speak about personal things?44:55 - 44:56Maybe 15%.44:57 - 44:57Ok?44:58 - 45:02So that means 85% was invested on professional things.45:02 - 45:03Yeah.45:03 - 45:04Ok.45:05 - 45:08And why do you believe the percentages turned out this way?45:10 - 45:13Because I was more focused on me as a business owner.45:22 - 45:23Anything else?45:25 - 45:26I was put under pressure.45:28 - 45:30Wow, OK.45:33 - 45:35Anything else you care to share?45:36 - 45:37Yes.45:38 - 45:42I guess, the way you introduced it, kinda.45:43 - 45:48Thinking, networking, I was thinking, business, I was in that kind of frame of mind, OK.45:50 - 45:52It's OK, I accept it, there's no right or wrong, right.45:52 - 45:55This is, this is a self evaluation right.45:55 - 45:55Now for.45:55 - 45:56You.45:56 - 45:59Ok, Georgina?46:01 - 46:03What percentage of the time did you speak about personal things?46:04 - 46:05I didn't.46:06 - 46:07That, don't even.46:08 - 46:15So, I, and, and for, and professional was what I was talking about, and the same kind of thing.46:15 - 46:18I was in this place.46:18 - 46:20And I forgot the most important thing.46:21 - 46:24In less than four years, five people in my family died.46:24 - 46:31Hello, that would draw anybody in to ask more and say, oh yeah, maybe this great thing is.46:32 - 46:37No, I understand why you do it, so thank you very much for this slide.46:38 - 46:41You're quite welcome, You're quite welcome.46:41 - 46:45I'll explain why we're doing this exercise in a moment after we get through Justin.46:46 - 46:48I don't need an explanation.46:51 - 46:57So, 0% personal, 100% professional and you're acknowledging that you've forgot a very personal story.46:58 - 46:59Absolutely.46:59 - 46:59Ok.47:00 - 47:04Justin, what percentage did you speak about personal things?47:06 - 47:06Yeah.47:07 - 47:1215% maybe 15 to 20% just introducing myself and saying, I'm from New Zealand.47:13 - 47:13Ok.47:14 - 47:15Which present.47:15 - 47:16Professional OK.47:16 - 47:20And I know that when I'm in the northern hemisphere, I say I'm from New Zealand there peeks people's interests.47:20 - 47:23They hear my accent than I'm hearing from New Zealand all really.47:24 - 47:29Because also, most people think that a kiwi is from Australia, so it's good to set them straight, OK?47:29 - 47:30Why.47:30 - 47:33Did it turn out that way?47:35 - 47:36Percent, what.47:36 - 47:36Of what.47:37 - 47:39Why did, why do you believe the percentages turned out 15?47:40 - 47:43Again, I agree with more, or you set the context that we're at a business event.47:44 - 47:56So, my, in my perception of people that are at business events is that there, they're not there to make connections, but not necessarily friends.47:58 - 48:00And I don't know how long they've got.48:01 - 48:11And, also, I have to say that most of the events that I go to as a man, most women get a little bit put off by men that dominate the conversation.48:11 - 48:13So, that's another reason why I didn't take two minutes.48:14 - 48:16So, yeah.48:16 - 48:17So, 15% talking.48:17 - 48:21Personal, which would clearly leave 85% business.48:21 - 48:23Ok, All.48:23 - 48:26Right, I accept all of that self evaluation.48:28 - 48:29Next up.48:30 - 48:34Based on what you shared with Jane Moira.48:36 - 48:40Will you help me fill in the blanks of that red word right here?48:40 - 48:42I'll, blank.48:42 - 48:47Do you believe she is, at this point in you and anything you have to say?48:48 - 48:50What word is supposed to go here?48:50 - 48:51Captivated?48:52 - 48:55Exactly, So please give yourself a grade, Moira.48:55 - 48:58How can activated do you believe she is at this.48:58 - 48:59Point in any.48:59 - 49:01You and anything you have to say?49:02 - 49:07I would say, uh, Maybe a 5.5.49:08 - 49:195.5, OK, so, on this same question, in Georgina, would you please answer, how captivated do you believe she is at this point in you?49:19 - 49:20And anything you have to say?49:23 - 49:30I would say if she has any experience and grief at all seven.49:32 - 49:37Alright, Justin, How captivated as Jane in you and anything you'd have to say.49:38 - 49:40Hmm, hmm, hmm.49:41 - 49:46That's a very interesting question because for me, I know that my energy transcends a lot of my conversations.49:47 - 49:52So when you asked me that about what I said, verbally, I'm like, well, mm, hmm.49:53 - 49:53Let's see.49:57 - 49:57Yeah, I suppose.49:59 - 50:006 or seven.50:01 - 50:01Ok.50:01 - 50:02Let's just go for it.50:03 - 50:056 or seven, OK.50:05 - 50:10Alright, and you forgot to ask if if she was single and probably be higher.50:14 - 50:15I'm not.50:16 - 50:17Minutes.50:20 - 50:22Surely, that within two minutes.50:25 - 50:30There are clearly some things you don't understand about how it is for men out in the world these days.50:36 - 50:39Alright, Georgina, this slide is whoops.50:40 - 50:43Slide is yours based on what you shared with Jane.50:44 - 50:45Will you help us fill in the blank?50:46 - 50:46Blank.50:46 - 50:50Do you believe you are at this point in her eyes?50:50 - 50:51Credible.50:51 - 50:52Yup.50:54 - 51:01And so go ahead and answer that question, moyra, How credible do you believe you are at this point in her eyes?51:02 - 51:04I'd say it's a 5 or 6.51:05 - 51:07Ok, OK, Moira says 5 or 6.51:10 - 51:10Georgina?51:12 - 51:15I would say 5 or 6.51:17 - 51:18And Justin.51:20 - 51:21Um.51:27 - 51:29Yeah, I'm gonna say seven.51:29 - 51:36There's things that I dropped on there that I feel position myself as someone who's credible.51:36 - 51:37All right.51:38 - 51:39Justin, this is your slide.51:39 - 51:47Based on what you shared with Jane, how blank do you believe she is at this point to your cause, mission and Or movement?51:48 - 51:48What is the.51:48 - 51:50Blank confident.51:51 - 51:52Ok?51:53 - 51:57How on the.51:57 - 51:57Data.51:58 - 52:00This little short on letters, how?52:03 - 52:04Oh.52:05 - 52:06Someone else can jump.52:07 - 52:07Lifeline.52:09 - 52:11Oh, concerned, OK.52:14 - 52:14Would you.52:14 - 52:15Like to give a.52:15 - 52:15Lifeline.52:15 - 52:16To someone else?52:16 - 52:17How convinced?52:20 - 52:21How connected?52:22 - 52:22How connected?52:22 - 52:22How.52:24 - 52:24Connected?52:24 - 52:31Do you believe she is at this point to your cause mission in movement, and we'll go in the same order.52:31 - 52:33Thank you, Justin, I appreciate it, Moira.52:33 - 52:37How connected you believe she is at this point to your cause mission and our movement.52:39 - 52:40Or.52:42 - 52:42Georgina.52:44 - 52:49She listened about Colbert and got global grief.52:49 - 52:53I would believe a sixth.52:53 - 52:54Ok, Justin.52:56 - 52:59Again, I find this a very difficult question to answer.52:59 - 53:02Because I'm the one that speaking, I haven't heard any response to it.53:02 - 53:04So, I don't really know how to answer that.53:04 - 53:08But, based on the fact that's been one of my traffic, I suppose.53:08 - 53:09You'd say.53:10 - 53:115 or six.53:11 - 53:12Ok.53:14 - 53:27All right, based on what you shared with Jane, how blank do you believe she is at this point to learn about you and how to help you, Moira what's the blank?53:28 - 53:28Motivated.53:29 - 53:30Yup, exactly.53:33 - 53:36I would say seven.53:37 - 53:38Mm, hm, hm, hm.53:38 - 53:40Ok, Georgina.53:43 - 53:44Eight.53:44 - 53:46I don't know where that's coming from.53:46 - 53:48The numbers.53:50 - 53:54Yeah, again, I'll go with seven.53:57 - 53:58Alright, thank you.53:59 - 54:05And I believe that this is the last one, so, Georgina, will you help me fill in the blank out blank?54:06 - 54:10Do you believe she is at this point on exactly how to help you?54:12 - 54:12Educated?54:13 - 54:14Correct.54:14 - 54:15How educated?54:15 - 54:20Do you believe she is at this point on the steps that she can take to actually help you?54:25 - 54:25Moira.54:30 - 54:33Educated F, three.54:33 - 54:33Ok.54:35 - 54:35Georgina.54:37 - 54:41I talked about coaches and I talked about private client.54:41 - 54:49So if she knows anybody who's grieving, I believe she would be educated on a scale of seven.54:50 - 54:50Ok.54:51 - 55:01And Justin, how educated, like, how informed, in that, NaN for you, to help her understand exactly how she can help you.55:01 - 55:06Not that not very, I would say, three.55:08 - 55:09All right, awesome.55:10 - 55:24Ok, everyone, thank you so much for going through this exercise, the goal of this exercise, the underlying goal, was to be both eye opening and uncomfortable.55:25 - 55:26You text both.55:29 - 55:32Eye opening is the fact that.55:32 - 55:32You.55:32 - 55:33Knew.55:33 - 55:34Was, that?55:39 - 55:40Was awesome.55:40 - 55:41I want to record that.55:42 - 55:44You've got to put that on your videos or something.55:44 - 55:44Just, that's.55:48 - 55:48One of my.55:48 - 55:49Laugh.55:49 - 55:50That was also.55:56 - 55:59We've gotta get a picture of Utopia of Nicea an evil Tia.56:01 - 56:02...56:03 - 56:06And then disappears and then back to Good to a third of the awesome.56:08 - 56:12Let's please erase the idea of evil TR, out of your mind.56:14 - 56:29Because I am here with you today, with the goal of helping you open your eyes to the possibilities that can occur when you are given valuable real estate.56:30 - 56:30And then.56:30 - 56:42Valuable real estate was in the form of two minutes, And the overwhelming majority of you write two of the three, was took under that.56:42 - 56:49So you took half the amount of time to control the conversation in your favor.56:50 - 57:02So again, the eye opening component of that exercise is always walk into situations with the goal of controlling the conversation in your favor.57:03 - 57:09All right, and a profit principle is always be recruiting.57:10 - 57:13Always be recruiting your army of advocates.57:15 - 57:32Each of you have worked with me in some context prior to this Masterclass and you have heard me say that your goal out there in turning your connection's into currency is to identify if someone is a prospect.57:33 - 57:35To identify if someone is a partner.57:36 - 57:41And to identify, if someone has a platform to invite you on to.57:42 - 57:48So every connection that you have out there, you can place into one of those three categories.57:48 - 57:49Are they a prospect?57:50 - 57:51Are they a partner?57:51 - 57:56Or do they have a platform that they can assist me in getting on?57:56 - 58:02And by platform, I mean podcast or Facebook Live or guest blog post or even TV show.58:03 - 58:07And so the profit principle here is always be recruiting.58:08 - 58:14Don't treat people as if they are a prospect upfront in your conversations.58:15 - 58:24Allow them to self select themselves as being interested in what you do for a living, why you do it, and who you help.58:26 - 58:31So my advice is always be recruiting as a focus.58:31 - 58:41Pretend like everybody that you're just talking to them, and you're informing them, and you're recruiting them to be a partner or you're recruiting them to refer you to a platform.58:42 - 59:03Allow the prospecting to be second nature, so in other words, if you're setting your intention in an environment like this exercise, set your intention to inform the other person with the goal of them referring business to you, or referring you to a platform or inviting you onto a platform.59:03 - 59:22That's the primary intention, the secondary intention is hopefully, you can control the conversation in your favor to allow them to self select themselves and say, hey, I'm interested in, tell me more, OK, so, that's the eye opening component.59:22 - 59:32The the uncomfortable component, I think, is self self explanatory, right, we all realize it is uncomfortable if you're not prepared.59:33 - 59:49And so, there's nothing more that I hope, for each and every one of you, that as we go through these exercises, you learn things, and you learn from these things, and you are more prepared the next time you are presented with that type of situation.59:50 - 59:51Ok.59:54 - 59:55Pr, I have a question.59:55 - 01:00:00I'm just curious, what, what was your comfort level, Maurya?01:00:00 - 01:00:13And Justin, with that, no wait last week, we introduced ourselves, and yes, I felt the rush of being dropped, as TR was pulled away.01:00:13 - 01:00:19But I'd worked on my introduction.01:00:19 - 01:00:27So I'm curious, I guess I felt much more comfortable this week TR than last week.01:00:30 - 01:00:31And if we don't have time.01:00:33 - 01:00:39When you have to go first, I'd say, I was probably, the most uncomfortable release, you have a minute to think about it.01:00:39 - 01:00:44I don't know if I go so far as uncomfortable, like, just being put on the spot.01:00:45 - 01:00:47It's, I'm totally fine with that.01:00:48 - 01:00:48Yeah.01:00:49 - 01:00:50I have.01:00:50 - 01:00:52I don't really have a problem with improv.01:00:52 - 01:00:55That's actually kind of my one of my core skill sets as I'm improvising.01:00:56 - 01:00:57So yeah.01:00:58 - 01:00:59So.01:00:59 - 01:01:01Like, it was performance.01:01:01 - 01:01:02So thank you, yeah.01:01:05 - 01:01:07So let's chalk up the exercises.01:01:07 - 01:01:16Most everybody feels like it was eye opening and that there was some discomfort, you know, as a result of whatever the situations that you are placed in, OK.01:01:18 - 01:01:21All right, all right, all right.01:01:24 - 01:01:27This is where you are going to want to take notes.01:01:28 - 01:01:44Your sole goal of sharing your core connection is these three steps: Resonate, React, and Realize Moira your sole goal when you're given an opportunity to control the conversation.01:01:44 - 01:01:57Is to assist the other person in resonating with your core connection, reacting to your core connection and realizing something about your core connection.01:01:58 - 01:01:59Step one, Resonate.01:02:00 - 01:02:03Step two, React and Step three, realize.01:02:04 - 01:02:09Now, let's dig deeper on each one of these steps to this sequence.01:02:09 - 01:02:17So resonate resonate with you, and your story on a personal level.01:02:18 - 01:02:38The goal of your core connection, being the seed that all of your messaging stems from, is because you want another individual, another person, another human being, to resonate with you and your story on a personal level.01:02:39 - 01:02:53In addition, you want them to resonate to the point that they associate with your situation, resonate to the point that they associate with your situation.01:02:54 - 01:02:58Are there any additional things prior to moving forward?01:02:58 - 01:03:05Step two that you would like to share or tamari that you would like to share with reference to Resonate.01:03:05 - 01:03:17The sole goal of crafting your core connection and utilizing that as the seed that all of your messaging stems from it is step number one resonate.01:03:20 - 01:03:20Yes.01:03:21 - 01:03:25Tamara, did you have anything else to add, Justin, Georgina, Moira.01:03:29 - 01:03:35I really liked this point, the associate with your situation.01:03:35 - 01:03:45I think that that is, you know, kind of really absolutely critical, like there's a core pain that we're all dealing with.01:03:45 - 01:03:47You know, a lack of freedom.01:03:47 - 01:03:54Dealing with grief for me, overwhelm, you know, like, those are the three things that I pick up from everyone that's on this corner.01:03:55 - 01:04:00And, and so, it's our ability to get that message through quickly.01:04:01 - 01:04:09And in a way, that has that, gets people to get emotional because, again, people buy mostly independent, logically so and So.01:04:10 - 01:04:12Yeah, I thought that was that's very clever.01:04:12 - 01:04:15I can really see how they would work OK.01:04:17 - 01:04:18Thank you for sharing.01:04:19 - 01:04:20Yes.01:04:20 - 01:04:25Anyone else have any more feedback with reference to resonate prior to moving forward with step number two?01:04:28 - 01:04:35I just want to say that I think Georgina did a good job with this bringing out the culvert at the beginning.01:04:35 - 01:04:41Because that is something we all resonate with, and that got my attention immediately.01:04:42 - 01:04:55And then I started actually thinking about these people, where they've had suicides and things in their life because of the current situation.01:04:56 - 01:05:08And I immediately identified, so I just think that you did a good job, Georgina bringing out, are starting with something that is so universally.01:05:10 - 01:05:13Comfortable for us to go, oh yeah, I get it.01:05:14 - 01:05:15It's not alien to us.01:05:17 - 01:05:17Thank you.01:05:18 - 01:05:19Congratulations.01:05:20 - 01:05:22Compliments, compliments, compliments.01:05:22 - 01:05:23Yeah.01:05:23 - 01:05:25And Tamara, you said just a different word than associate.01:05:25 - 01:05:27You said, identify with, right?01:05:27 - 01:05:37So step number one, in this three step sequence for each of you to follow, right, which is a framework, right?01:05:37 - 01:05:47Where reverse engineering, What you could and should be doing when you're given valuable real estate, such as an opportunity to introduce yourself.01:05:47 - 01:05:49Step number one is resonate with.01:05:49 - 01:05:57And the key words now are personal, associate, and identify, those are those are key words to remember.01:05:57 - 01:06:01So let's move forward with step number two.01:06:01 - 01:06:03So step number two is React.01:06:04 - 01:06:17And what I have when we dig deeper on the concept of reacting is your sole goal is to trigger emotions through the effective use of trigger words and trigger phrases.01:06:20 - 01:06:34So, if step number one is resonates, right, your sole goal is to cause the listener or viewer to resonate with you, and your story on a personal level, to resonate to the point that they associate with your situation.01:06:34 - 01:06:35They identify with your situation.01:06:36 - 01:06:59Then, step number two in this framework that we are building out together is, you want that listener, and you want that viewer to react to your core connection, and you're going to dramatically increase your chances of them, reacting to your core connection, when you focus on triggering emotions through the effective use of trigger words and trigger phrases.01:07:03 - 01:07:06May I have your permission to move forward with Step Number three?01:07:08 - 01:07:08All right.01:07:08 - 01:07:09Ok.01:07:09 - 01:07:17Step number three is realize when we dig deeper on step number three, in this three step sequence.01:07:18 - 01:07:26The goal is to have the listener and or viewer realize that you are a viable solution to their current challenges.01:07:27 - 01:07:37The goal is to have the listener or viewer, or reeder realize that you are the mentor that they've been searching for.01:07:39 - 01:07:43I'm going to repeat that last one, because that one really needs to hit home.01:07:45 - 01:07:49Step number three in this three step sequence is Realize.01:07:50 - 01:08:03Use your core connection to help them realize that you're the mentor that they've been searching for Georgina, Justin, Moira.01:08:04 - 01:08:13Use your core connection to your benefit, to your advantage, To help them identify with your situation.01:08:15 - 01:08:19Utilize trigger words and trigger phrases that are going to trigger their emotions.01:08:21 - 01:08:32So that you can come full circle and have them realize that you're a viable solution to their current challenges, and that you're the mentor that they've been searching for.01:08:36 - 01:08:48So, prior to move, prior to moving forward, did anybody have anything specific to add to this three step sequence that we've just gone over in detail together?01:08:52 - 01:08:59Do you believe that it's going to be easier for you to understand these three steps moving forward, Moira?01:09:00 - 01:09:01Top of mind.01:09:01 - 01:09:03Georgina, are you going to keep these top of mind?01:09:04 - 01:09:05Justin, are you gonna keep these top of mind?01:09:06 - 01:09:06Yep.01:09:08 - 01:09:24So I understand that there is a need to perform some exercises so that you can begin to practice resonate with react to and a realization of and we're going to get into those exercises and begin to have you.01:09:25 - 01:09:46Start to share a little bit more detail of your personal story of your connection a little bit later in today's Masterclass for right now what I want to do is share with you a story a personal story and This is going to be the interactive portion of today.01:09:46 - 01:09:50There is a slide here that is left intentionally blank.01:09:51 - 01:10:02I, myself am even going to take my webcam off so that you do not look at me during this story that I'm about to share.01:10:02 - 01:10:16My request is that you look just at the blank slide, or you look at a blank wall that you have in your office, So I'm going to take a deep breath, I'm going to reset myself, and then I'm going to share with you a story.01:10:26 - 01:10:33In April of 1975, a little girl was caught in the middle of world politics and this is her story.01:10:34 - 01:10:41This little girl's father was a ranking member of the South Vietnamese Military and had just heard that the fall of Saigon was inevitable.01:10:42 - 01:10:51For years, he had fought diligently alongside his country, man and country women for good cause the freedom to make their own choices.01:10:52 - 01:11:05Unfortunately, for this little girl and her war torn family, her father was faced with a grave task, with panic and chaos all around, with emotions ranging from screaming to crying.01:11:06 - 01:11:11This man sought answers to the toughest questions he would ever ask himself.01:11:12 - 01:11:17Was my daughter old enough to survive the unknowns of the evacuation boats?01:11:18 - 01:11:19How long would we be at sea?01:11:20 - 01:11:23Will there be proper food and medication for someone of her age?01:11:24 - 01:11:27Is my daughter strong enough to make this forced journey?01:11:28 - 01:11:31The answers to these questions were all unknown.01:11:31 - 01:11:46So he made the choice to round up his wife and two older sons, but also made an almost unbearable decision to leave his only daughter in Vietnam for a stronger chance of her safety and survival.01:11:48 - 01:11:5718 months old, how could she understand the complexity of the situation with bombs exploding and gunfire everywhere.01:11:57 - 01:12:00There was no chance for her father to second guess.01:12:00 - 01:12:15Doing so would have risked all their lives, tears, tears, Tears, from both her, and her parting parents were the last images she could grasp before they were whisked away on their own journey.01:12:17 - 01:12:20This little girl's soul was missing an intricate part.01:12:20 - 01:12:22She was empty.01:12:24 - 01:12:28Fortunately, she was raised by her grandmother and grandfather during this time.01:12:28 - 01:12:39And fortunately, her grandfather instilled in her the importance of education and how that would be the solution for her to eventually be a positive, contributing member of society.01:12:39 - 01:12:46In fact, this growing girl spent many a night at candlelight, reading whatever books she could get her hands on.01:12:47 - 01:12:56Due to the candle lit environment and the countless hours she spent on her education, she began to lose her eyesight quite rapidly.01:12:56 - 01:13:03The inconvenienced she was faced with, hindered her, from performing her newfound passion, learning.01:13:05 - 01:13:11From that young age, she was determined to grow up and be an optometrist to help people see.01:13:12 - 01:13:1510 years after the shocking event of parting with her parents.01:13:15 - 01:13:19She was given an opportunity to be sponsored to the United States, and reconnect.01:13:21 - 01:13:33She was now driven to fulfill her dreams of helping others to see this little girl diligently worked on her education through grade school, high school and college, and even skipped the grade.01:13:33 - 01:13:38She then attended a college of optometry and fulfilled her dream.01:13:39 - 01:13:45Her journey did not stop there, because it wasn't inner to be satisfied with only these accomplishments.01:13:45 - 01:13:51Today she owns her optometry practice, and volunteers for weeks at a time.01:13:51 - 01:13:59To travel the world and conduct gift of sight mission's across every known continent.01:14:00 - 01:14:08She has been a part of teams that have helped tens of thousands of impoverished people to be provided with glasses and actually see.01:14:08 - 01:14:14She's traveled to Thailand, El Salvador, Mexico, to name just a few.01:14:15 - 01:14:20Her glowing personality and positive intentions have put smiles on the faces of thousands.01:14:21 - 01:14:31Aside from the volunteer work, she and her father started their own grassroots non-profit charity that funds the education of children in third world countries.01:14:31 - 01:14:41They pay their own way to these countries to donate books, handhelds scholarships to qualified college age children, and to build libraries in remote villages.01:14:42 - 01:14:50This once helpless and hopeless young girl, has grown into a world citizen that plans to and has already made a difference.01:14:51 - 01:14:55The positive footprint of this now young woman, is quite impressive.01:14:55 - 01:14:58And the chapters in her life continue to be written.01:15:00 - 01:15:02My name is Tiara Garland.01:15:03 - 01:15:07Little girl from this story is my beautiful wife, Anna.01:15:08 - 01:15:26Because we have such a personal story of how education helped one little girl, who has become such a positive force in this world, I'm committed to utilizing my business skills to generate the needed funds for causes and charities that promote the education of children worldwide.01:15:27 - 01:15:34Just stop and think of how many other children can grow up and have as much, if not more, of a positive influence on this world.01:15:35 - 01:15:47Because of this, I pledge 100% commitment to the success of educating children around the world to become successful businessmen, business, women, and entrepreneurs.01:15:48 - 01:15:50I'm humbled when I asked you this question.01:15:51 - 01:15:55Will you join me in my commitment to our future?01:16:12 - 01:16:13All right.01:16:14 - 01:16:26Everybody at the same time, grab a pen paper, or your keyboard, you have two minutes to write down everything that was going on in your mind when I shared this story.01:16:28 - 01:16:28Go.01:16:57 - 01:16:57Oh.01:17:58 - 01:18:01Nan left, NaN left, everybody.[speaker unknown]:01:18:24 - 01:18:25Oh.01:18:27 - 01:18:28And time.01:18:35 - 01:18:38Regina, I'm going to kindly ask you to go first.01:18:39 - 01:18:48Will you please share with us, Cheryl's share with us what you've written, and, you know, what was going on, in your mind, as I shared that story.01:18:49 - 01:19:04Going on, in my mind, was sadness, because I remember that time in our country, that country I was torn by the urgency of the decision.01:19:04 - 01:19:12The father had to make fear of what would happen to that 18 month old relief, that she was raised by her grand.01:19:13 - 01:19:33Parents wondering if she'd be in therapy for the rest of her life with this kind of trauma, admiration that she knew at age 10, and her life's purpose with learning, and helping others to see, ah, with the reunion of with her family.01:19:33 - 01:19:40An inspiration, upper education, building a business, and the world wide mission.01:19:40 - 01:19:44And, or good sense to marry you.01:19:45 - 01:19:49Oh, flattery will get you everywhere.01:19:49 - 01:19:50And this Masterclass.01:19:51 - 01:19:51I.01:19:53 - 01:19:53Didn't.01:19:53 - 01:19:54See that one coming.01:19:57 - 01:20:04Thank you so much, Georgiana, I appreciate your thoughtfulness and your ability to articulate I love love love it.01:20:05 - 01:20:12Ok, without any additional thoughts from me, Moira, will you please share with us, you know, what was going on.01:20:12 - 01:20:13In your.01:20:13 - 01:20:15Mind as I shared that story?01:20:17 - 01:20:19Yeah, I was thinking, who is the little girl.01:20:19 - 01:20:26And I was imagining what it would have been like for a little girl growing up in that time of like bombs, and like, crazy stuff like that going on.01:20:26 - 01:20:29And I lucky I was to have their upbringing that I had.01:20:29 - 01:20:44And I started thinking, would I ever like to go to Vietnam some day, and then thinking that, you know, there's always a way in life and education, that's such a big part of that, that it doesn't take much to have a massive impact.01:20:45 - 01:20:57And sometimes smart one small step can change everything, and then I started thinking about the causes that I would like to help with my business, and looking forward to when I can actually have all of that in place.01:20:57 - 01:21:00And I also said the ..., we're lucky to have met each other.01:21:01 - 01:21:02Hmm, hmm, hmm, thank you.01:21:03 - 01:21:04Appreciate that.01:21:07 - 01:21:11Here, I have to pay it because I have a quick promo video to do with someone I promised.01:21:11 - 01:21:12But I'll be back, OK.01:21:13 - 01:21:15Ok, super, thank you, Moira.01:21:16 - 01:21:17All right, Justin.01:21:18 - 01:21:28Will you please share what has transpired in that wonderful, amazing, creative brain of yours when I shared the story?01:21:29 - 01:21:34Yeah, I'm a little bit more succinct.01:21:34 - 01:21:51I kind of picked up very quickly that it was, and because I know, and, and so I was interested to hear the Hero story that that that She heads because I nyanza a very lovely person.01:21:54 - 01:21:58So the key points that I got here was that saying, that's a hero story.01:21:59 - 01:22:00She's left behind.01:22:01 - 01:22:03So the points that I picked up, she was left behind.01:22:03 - 01:22:05She was going blind.01:22:06 - 01:22:08She found purpose from pain.01:22:09 - 01:22:17Um, the moral of the story that I got as a play that was.01:22:20 - 01:22:25She, when we go through our life, is, it's time to make a change.01:22:28 - 01:22:33She had to make a change for herself, then she wanted to make a change for others, and then that led to the next point, which has helped others.01:22:34 - 01:22:39Like you that have dealt with the same struggles or problems, or concerns.01:22:39 - 01:22:42And what I liked about the story was.01:22:45 - 01:22:47As I've been doing these exercises, was siddiqi.01:22:47 - 01:22:50For example, I've just found this actually quite easy to do.01:22:50 - 01:22:55And I realize that I've been so stuck in trying to contextualize everything in a business frame.01:22:56 - 01:22:57That it just feels a little stuff.01:22:57 - 01:22:58And that's just felt that lovely.01:23:01 - 01:23:12In terms of, and then now, I thought that the call to action at the end was compelling and bible, because the story telling connection was so strongly made.01:23:13 - 01:23:16So I didn't get to the end and kind of go.01:23:17 - 01:23:23Now, like, normally, if someone hasn't made a strong emotional connection, and they have, Hey, why don't you gotta help us at the end?01:23:24 - 01:23:26I'm like, Man, I can take it or leave it.01:23:27 - 01:23:37But if I have been emotionally impacted by the story, it's very difficult to not feel an urge to, to act.01:23:37 - 01:23:37Mm, hmm.01:23:38 - 01:23:47Um, and the other element that I had was, Your voice was quite up with most of the story.01:23:47 - 01:23:49And the story is not really an app story.01:23:49 - 01:23:54Like half of its stock and half of its up, and your voice was up the whole time.01:23:55 - 01:24:06And so that's just from me, from my NLP training, remembering about storytelling, and the different uses and sensory stuff, and so I thought that was really interesting to, just as a technical observation of telling stories.01:24:06 - 01:24:12But the content itself was just overwhelming, you know, like, it was very well done.01:24:13 - 01:24:19And again, the main thing that I got was at the end, the call to action was compelling, because the connection was made.01:24:22 - 01:24:26Awesome, thank you so much for sharing, I appreciate that observation.01:24:29 - 01:24:31Yep, we did this.01:24:32 - 01:24:40So, based on the story you just heard, did you blank anything?01:24:40 - 01:24:44If so, what, So Georgina, will you help fill in the blank?01:24:45 - 01:24:50I would say, did you find anything or if candidates feel.01:24:50 - 01:24:53It is, is fee also.01:24:53 - 01:24:53Just and.01:24:53 - 01:24:55Get your mind out of the gutter?01:24:55 - 01:24:58I.01:25:01 - 01:25:02Didn't even.01:25:02 - 01:25:04Have you on my screen, just in and out.01:25:10 - 01:25:10Sadness.01:25:11 - 01:25:14That sense of urgency fear?01:25:14 - 01:25:23Relief almost every single word sentence and phrase that, I re-iterate it began with a feeling word.01:25:24 - 01:25:27Inspiration, awe, admiration.01:25:27 - 01:25:28Yup.01:25:28 - 01:25:29Everyone.01:25:30 - 01:25:31Ok, Justin.01:25:31 - 01:25:32Did you feel anything?01:25:32 - 01:25:33If so, what?01:25:36 - 01:25:36Tension.01:25:37 - 01:25:38Ok.01:25:40 - 01:25:42Ah!01:25:48 - 01:25:49Rapport.01:25:55 - 01:25:57Relief, OK.01:25:59 - 01:26:07And then, Ah, yeah, those are the sort of the primary words that I kind of pull out from it.01:26:07 - 01:26:08Ok.01:26:10 - 01:26:14Justin, you get to fill in this blank, based on the story that you just heard.01:26:14 - 01:26:17Did you blank anything, If so, what?01:26:22 - 01:26:23Did you see anything?01:26:24 - 01:26:24Correct?01:26:24 - 01:26:26Did you visualize anything?01:26:26 - 01:26:27Did you see anything?01:26:27 - 01:26:28If so, what?01:26:29 - 01:26:30What pictures.01:26:30 - 01:26:31Came?01:26:31 - 01:26:31All right.01:26:33 - 01:26:36Um, Can the reading?01:26:41 - 01:26:43Grandparents', Parenting.01:26:50 - 01:26:51Family leaving.01:26:53 - 01:26:53Uh.01:26:56 - 01:26:58And for me, I visualize the boat.01:26:59 - 01:26:59Ok?01:27:01 - 01:27:08And then, yeah, I mean, I'm quite a visual person so I could go on and on, but OK.01:27:09 - 01:27:15And then at the end, there was a diligent student and a class.01:27:17 - 01:27:29Kind of writing in a book, what I'm gonna do, and then as an adult, achieving these things and going to these different countries and locations and feeling good about yourself.01:27:29 - 01:27:29You should.01:27:29 - 01:27:31Definitely visualization.01:27:31 - 01:27:32Awesome, Georgina.01:27:33 - 01:27:33What did you see?01:27:35 - 01:27:46This, very similar, I saw the the Tearful parting of the father, the son, and the mother leaving this trial.01:27:47 - 01:27:51And then I too, saw them on a boat with lots of rain.01:27:52 - 01:27:52Hello.01:27:53 - 01:28:00And I also saw the candle lit reading and the darkness.01:28:00 - 01:28:02But there yeah, the darkness.01:28:02 - 01:28:12And then I saw a joyous reunion and I saw this very focus organized, productive, professional.01:28:12 - 01:28:13Mm.01:28:13 - 01:28:22And then, I also saw all of her you giving out books in, so many different countries.01:28:23 - 01:28:30So, grass hut in Africa, and back to Vietnam, all over the world.01:28:31 - 01:28:33Wow, thank you.01:28:33 - 01:28:34I appreciate that.01:28:34 - 01:28:36I'm very visual.01:28:36 - 01:28:40Ok, so, Justin will trade it to you.01:28:40 - 01:28:41Back to you.01:28:41 - 01:28:45Based on the story you just heard, did you blank with anything?01:28:46 - 01:28:47Associate.01:28:47 - 01:28:48Correct?01:28:49 - 01:28:50Um, hmm.01:28:53 - 01:28:53Yeah.01:28:54 - 01:28:59I've been a mentor for the New Zealand music industry, commision.01:28:59 - 01:29:16I've gone to impoverished schools and taught kids how to rap and find their own voice and had a step and confidently that their voice and their way of doing things is unique to them and that they can actually be successful with it, OK?01:29:16 - 01:29:20So, that was an also of trying a lot of kids had a skateboard.01:29:21 - 01:29:22Same sort of thing.01:29:22 - 01:29:25Had A, had a skateboard your way.01:29:25 - 01:29:28And had an editor that uniquely.01:29:28 - 01:29:30So both of those two things, I could connect with it.01:29:31 - 01:29:31Ok.01:29:32 - 01:29:34Georgina, did you associate with anything my dear?01:29:34 - 01:29:35I did.01:29:35 - 01:29:37With all of those positive.01:29:38 - 01:29:38If.01:29:38 - 01:29:44You can see it, once again, we grow from.01:29:46 - 01:29:47Obstacles.01:29:50 - 01:29:53Ok, all right, thank you.01:29:53 - 01:29:55And I believe this is the last question.01:29:57 - 01:30:02Based on the story you just heard, are you blank to take action?01:30:02 - 01:30:04What is the blank?01:30:05 - 01:30:06Compatible.01:30:06 - 01:30:06Pelts.01:30:07 - 01:30:07Yes.01:30:07 - 01:30:08Thank you both.01:30:08 - 01:30:10Are you compelled to take action?01:30:10 - 01:30:12If so, what action?01:30:15 - 01:30:22Well, I've just done the time block, e-mail, exercise that you got us to do.01:30:22 - 01:30:31Tiana said that through to you, and that motivated me to want to do the same thing, which was really an authority association, e-mail story.01:30:31 - 01:30:32Ok?01:30:32 - 01:30:45And so after this exercise, and doing that exercise, and also the thing that you did at the start of today's lesson, which was kinda show all those people that you've been associated with.01:30:45 - 01:30:46Millimeter, hmm?01:30:46 - 01:30:53I was just like, yeah, I don't know what's holding me back from kind of doing a better job of positioning myself with that sort of stuff.01:30:53 - 01:31:04So I'm compelled to, to write some e-mails that position and give people emotional about things that I've been through.01:31:05 - 01:31:05Ok.01:31:05 - 01:31:14Thank you for sharing, and if I'm hearing you correctly, the thing that you're compelled to take action on, it is more of a modeling, right.01:31:14 - 01:31:18As a student as opposed to participating in this exercise, right.01:31:18 - 01:31:23So you're like, OK, I've learned some things from Tiara and recent communication, right?01:31:23 - 01:31:32Some e-mails, some private exercises and these exercises and now you're seeing that there's that there's a framework and you're going to start to plug your personal stories into that framework.01:31:34 - 01:31:34Yeah.01:31:35 - 01:31:35Yeah.01:31:36 - 01:31:37Awesome.01:31:37 - 01:31:37Love it.01:31:38 - 01:31:52Not what I was expecting with regards to the question, However, very thrilled to hear, right that you're learning something that you can use, these as resources, to make them your own, right, and begin conveying your core connection with your community.01:31:52 - 01:31:52Absolutely.01:31:53 - 01:31:55Lovett, Justin, thanks for sharing.01:31:57 - 01:32:01Georgina, are you compelled to take any action, if so what?01:32:02 - 01:32:08No, which is very, very strange for me, because I am usually the person.01:32:08 - 01:32:11That's the first one to say, yes.01:32:11 - 01:32:15And I'm not compelled to get my checkbook.01:32:15 - 01:32:17Ok, I'm not compelled to do more.01:32:18 - 01:32:23I, My heart, is open, and That's it.01:32:24 - 01:32:27Stay open to Possibility, but, OK.01:32:27 - 01:32:29That's not really taking action.01:32:30 - 01:32:34Which, so that's a surprise for me, and I'm being very authentic.01:32:34 - 01:32:35Yeah, that's that.01:32:35 - 01:32:36That's interesting.01:32:37 - 01:32:37And.01:32:37 - 01:32:38Again.01:32:38 - 01:32:40The There's no right.01:32:40 - 01:32:48There's no wrong answers, and Justin's definitely is a unique one and it's personal and yours is unique and personal as well and I accept it.01:32:48 - 01:32:50So thank you for sharing all.01:32:50 - 01:32:51Appreciate that.01:32:51 - 01:32:53Well, I'm enterprise by it.01:32:53 - 01:33:01So, for me, it will be something that I take to my meditation time to say, what's up with this?01:33:01 - 01:33:01I'm OK.01:33:02 - 01:33:02Ok.01:33:03 - 01:33:03Tomorrow.01:33:05 - 01:33:10I'm probably more easily lead, because I'm like, OK, where do I donate?01:33:13 - 01:33:15That was more my reaction.01:33:15 - 01:33:24First of all, my emotional reaction was tears, and, and I actually had tears and I've heard this story before, And I know this story, and it brings me to tears every time.01:33:25 - 01:33:28And my reaction is where do I donate?01:33:28 - 01:33:33So I'm probably the ideal audience for that story.01:33:34 - 01:33:49So so just to point out something important, the goal of me telling this story in this Masterclass is not touch to generate donations directly from this masterclass, is to utilize it as an example.01:33:52 - 01:33:52Are still.01:33:52 - 01:33:53Clear?01:33:53 - 01:33:54I have to say T R.01:33:54 - 01:33:59I kind of didn't actually hear the based on the story you just heard.01:33:59 - 01:34:09Visually, I was looking at the screen, and all I could see was that citizens are you compelled to take action of say, OK, I'm pretty much ignored that first sentence, so that's why I didn't have that context.01:34:09 - 01:34:19That's OK, Everybody is sharing all of these amazing nuggets, right, that they're getting as a result of this exercise, and I want to make sure that I honor the time that we have committed.01:34:19 - 01:34:21So, it's quite.01:34:21 - 01:34:23Alright, Let me move forward with these exercises.01:34:23 - 01:34:25So, cool, by a show of hands.01:34:25 - 01:34:29Right, let me get everybody on screen by a show of hands?01:34:29 - 01:34:35How many of you, who just heard this story, would refer business to an OK, oh.01:34:35 - 01:34:36Yeah.01:34:36 - 01:34:37100%!01:34:37 - 01:34:38Right.01:34:38 - 01:34:39100% of.01:34:39 - 01:34:44You would refer business to an next question.01:34:44 - 01:34:50Based, by a show of hands, how many of you who just heard this story would consider becoming a patient?01:34:50 - 01:34:53And if she was in your local area.01:34:54 - 01:34:55Definitely.01:34:55 - 01:34:58Ok, so 100%.01:34:58 - 01:35:05And here is the reason why we invested so much time on this story.01:35:05 - 01:35:11Like the underlying the main reason there's so many pluses and positives to come from this.01:35:11 - 01:35:21The one point that I want to drive home, is that, you said that you would refer business to her.01:35:21 - 01:35:24And that you would consider becoming a patient of hers.01:35:25 - 01:35:27And you haven't even met her.01:35:27 - 01:35:29That's right, OK?01:35:30 - 01:35:35This was the power of the choice of words.01:35:35 - 01:35:51This was the power of crafting the right vocabulary so that it compels someone into thinking about the right visuals so that they could associate with Anna.01:35:51 - 01:36:07And her story, that is a point that I want you both to write down, which is, you are compelled into action, and you hadn't even met the person we were speaking about.01:36:07 - 01:36:12That is the power of personal connection and story.01:36:19 - 01:36:23And here are the words of wisdom that I'd like you to remember.01:36:23 - 01:36:25It's not about the words.01:36:26 - 01:36:33It's about the connection and the feeling behind the words that matter the most.01:36:34 - 01:36:42When someone feels an emotional connection, they feel compelled to take action on your behalf.01:36:44 - 01:36:47It's not about the individual words.01:36:47 - 01:36:50It's about the combination of these words and phrases.01:36:50 - 01:36:55Phrases that have triggered, people's emotions, right?01:36:56 - 01:37:10Look at this page here, all the notes of the emotions that were triggered as a result, strategically telling the story of my wife.01:37:10 - 01:37:23It's not about the words, It's about the outcome, that the words help you achieve the connection and the feeling behind the words that matter the most.01:37:27 - 01:37:49And, Justin, you alluded to this before, The scientific community has concluded that people make decisions based on emotion, backed by logic, not just buying decisions, but partnering decisions, referral decisions, and invitations to beyond their podcast, and their Facebook lives.01:37:49 - 01:37:55People make decisions based on emotion, backed by logic.01:37:55 - 01:38:07That's why we are stressing the power of an emotional connection, choosing words, and phrases to trigger people's emotions.01:38:08 - 01:38:25So the power principle that I want to share with you in this segment that we just concluded of the masterclass, is paint a picture of your personal experience or situation, so that they can begin to associate with where you're coming from.01:38:26 - 01:38:38Paint a picture of your personal experience or situation, so that the listener, the viewer, the reader, can begin to associate with where you were coming from.01:38:49 - 01:38:50All right.01:38:50 - 01:39:02So, to be as honorable of the time that we have together, what I would like to do is ask for your permission to read some feedback from some past clients when I previously shared this story.01:39:03 - 01:39:05Is that OK, Justin, Georgina?01:39:05 - 01:39:06Yes.01:39:06 - 01:39:06Ok.01:39:07 - 01:39:17So, when others heard this story for the first time, previous clients reported to me that they felt the dad's pain that they felt.01:39:17 - 01:39:23The little girl's confusion and fear, they were inspired by her resilience.01:39:23 - 01:39:34They felt more connected to me, and my wife, knowing her story, even though they never met her, they felt they would go out of their way to help Ann.01:39:36 - 01:39:40Right, powerful, powerful feedback.01:39:42 - 01:39:49Ok, So, we've shared with you the three step process right through here.01:39:49 - 01:39:50Let me go back here.01:39:50 - 01:39:56The three step process is resonate, react, and Realize, right, Resonate.01:39:57 - 01:40:07The goal of the Listener Viewer or Reader is to resonate with you and your story on a personal level to resonate to the point that they associate and identify with your situation.01:40:08 - 01:40:10Step number two, react.01:40:10 - 01:40:15The goal is to trigger their emotions through the effective use of trigger words and trigger phrases.01:40:16 - 01:40:26And the outcome is for them to realize that you are a viable solution to their current challenges and realize that you are the mentor they have been searching for.01:40:26 - 01:40:39When you follow those three steps, you can dramatically increase your own chances of connecting with people on a more personal level and compelling them into action.01:40:41 - 01:40:45So, that is a longer example, right?01:40:45 - 01:40:49That, that probably was, what would you say, how many minutes do you think that was?01:40:49 - 01:40:52Just in her Georgina or Tamari when I read it out loud?01:40:54 - 01:40:54Hmm.01:40:54 - 01:40:54Hmm.01:40:55 - 01:40:55Five:.01:40:56 - 01:40:57Ok, so, that.01:40:57 - 01:40:59Was five minutes, OK.01:40:59 - 01:41:18And, so, based on the feedback from our community, these masterclasses, it has been requested that these masterclasses provide multiple examples and then help map out a framework, or you to reverse engineer those examples and begin to write those examples on your own.01:41:19 - 01:41:28So, further down in your mission driven mentorship, we can focus on that five minute, or six minute story.01:41:29 - 01:41:39What I want to do today, in the remainder of our time, is focus on a 1 to 2 minute story that you can convey quickly.01:41:40 - 01:41:51Ok, so what I would like to do is perform the same thing, and it's just going to be, it's going to simply be a lot shorter.01:41:51 - 01:42:01Ok, and I want you to, while we're going through these examples, I'm going to take myself off and just look at the screen again, just blank screen.01:42:02 - 01:42:06I'm going to take a deep breath, I'm going to reset myself, and then I will start.01:42:13 - 01:42:17At a time when most, 18 year old boys would get excited, No.01:42:18 - 01:42:20Not just excited, but ecstatic.01:42:21 - 01:42:22I was depressed.01:42:23 - 01:42:31At a time when the thrill of leaving home having no curfews drinking and partying until you passed out was running through most 18 year old mines.01:42:31 - 01:42:34It was not running through mine.01:42:35 - 01:42:41You see, my parents worked very hard to build up their savings so that I could lead a better life than they did.01:42:42 - 01:42:44Isn't that the dream of most parents?01:42:45 - 01:42:50Yeah, it is, but for mine, it resulted in a nightmare.01:42:50 - 01:42:59I had just begun attending my freshman year at a private college and my parents told me that they would need to consider pulling me out of school immediately.01:43:00 - 01:43:06They informed me that they had lost most of their life savings in what Uncle Bill, called a mistake.01:43:07 - 01:43:10You see, Uncle Bill was my parents, good friend.01:43:10 - 01:43:18I'd known him almost all my life, and my parents trusted him with investing their hard earned money for my college fun and their retirement savings.01:43:19 - 01:43:26But my dad called me up one morning, barely remember the when, what day it was.01:43:26 - 01:43:28And he said, It's gone.01:43:28 - 01:43:30It's all gone.01:43:31 - 01:43:32I could hear my mom crying.01:43:33 - 01:43:34No.01:43:34 - 01:43:37She was screaming in the background.01:43:37 - 01:43:42He said, All of their life savings had been lost in a poor investment.01:43:42 - 01:43:49And his voice crackled when he said the next part, he said, I'm sorry, son.01:43:50 - 01:43:54You have to drop out of college because we can't afford to pay for the tuition anymore.01:43:57 - 01:44:00Fast forward to today, I did graduate from college.01:44:00 - 01:44:05I put myself through school and my parents helped where they could, which wasn't much.01:44:05 - 01:44:16But today, I'm a financial advisor who refuses to let this happen to any other family, but there have been animosity towards my parents towards my uncle bill.01:44:17 - 01:44:21Sure, there could have been, but where would it get me and those around me?01:44:21 - 01:44:22I have a goal.01:44:22 - 01:44:31I have a mission to help educate those who are falling into the same trap to help them get out of debt and stay out and come up with a solid plan.01:44:31 - 01:44:38So they don't have horrible life experiences like mine, learn from my family's mistakes.01:44:39 - 01:44:44My name is John Anderson, and I'm a John Hancock Financial Advisor.01:44:45 - 01:44:45Hmm, hmm, hmm.01:44:58 - 01:44:59So here's my first question.01:45:02 - 01:45:06Does anyone question why Ron does, what he does?01:45:11 - 01:45:11No?01:45:13 - 01:45:13No?01:45:15 - 01:45:23So, let's go through, very quickly, the same questioning that we had to go through in the previous exercise.01:45:23 - 01:45:25Did you feel anything?01:45:25 - 01:45:27Did you see anything?01:45:27 - 01:45:32Did you associate with anything and are you compelled to take action?01:45:38 - 01:45:39Yeah, sure you feel.01:45:41 - 01:45:47Bad for the parents that they have to answer their child, that has future is in jeopardy.01:45:48 - 01:45:59You, I feel bad for the father that he's taken, the financial decision and broken the heart of his wife.01:46:01 - 01:46:02You?01:46:06 - 01:46:09You, as a male also, you can feel the embarrassment.01:46:11 - 01:46:12Of that.01:46:16 - 01:46:16And.01:46:20 - 01:46:28Um, again, you can see what drives them to save other people from doing foolish things like investing all their money.01:46:28 - 01:46:31And then one thing, OK.01:46:34 - 01:46:37Do you have anything to share, Georgina?01:46:38 - 01:46:39Yes.01:46:39 - 01:46:41This was death of a dream.01:46:41 - 01:46:56Sudden death, Immediate grief, And this man, Ron, did not choose to be a victim, chose, to say, This isn't going to stop me.01:46:56 - 01:46:57No obstacles.01:47:00 - 01:47:01Very compelling.01:47:01 - 01:47:03My stomach still hurts.01:47:04 - 01:47:07Ok, Thank you for sharing.01:47:08 - 01:47:09You're welcome.01:47:14 - 01:47:16Myra, did you hear the whole story?01:47:16 - 01:47:18Or did you just turn back end?01:47:19 - 01:47:27Ok, all right, So, we are at, a point to where I shared the personal story of an, All right?01:47:27 - 01:47:38And, we asked for some feedback on that story, It's a longer story, it's about a 5 or 6 minute story, and we ask questions if people felt anything saw anything associated with anything.01:47:39 - 01:47:41Or, if the story compelled them into action.01:47:42 - 01:47:55And then I painted a picture about that being our end goal, at some point during our mission driven mentorship together, not going to be our primary focus.01:47:55 - 01:48:05So the end goal, right, would be to have a 5 to 6 minute compelling story, like the story that I shared of and growing up.01:48:06 - 01:48:18What I did was I I narrowly focused, and I transitioned into the remainder of today's masterclass is going to be focused on shorter examples between 1 and 2 minutes that.01:48:18 - 01:48:22You can convey a personal story, so that you can compel someone to connect.01:48:24 - 01:48:31And I just told a story of Ron, who ironically is my college freshmen year roommate.01:48:32 - 01:48:37So this is a real story, and I really wrote that core connection for him.01:48:38 - 01:48:38All right.01:48:39 - 01:48:53So, out of respect for time, I am going to take myself off of screen again, and I am going to provide one final example.01:49:03 - 01:49:04I live with my mom.01:49:06 - 01:49:09I'm 35 years old, and I live it with my mom.01:49:10 - 01:49:13No, this isn't a joke, it's a reality.01:49:13 - 01:49:17You see, in actuality, my mom lives in my house.01:49:17 - 01:49:18And she's miserable.01:49:19 - 01:49:20Not because we don't get along.01:49:21 - 01:49:22We love each other very much.01:49:23 - 01:49:30It's because she's embarrassed that she had to move in with me, because she has no retirement plan to fall back onto.01:49:31 - 01:49:32It breaks my heart.01:49:33 - 01:49:38It breaks my heart when my mom tells me that she never wanted to be a burden on me.01:49:39 - 01:49:41But in her eyes, she is.01:49:41 - 01:49:45And it's not necessarily due to bad decisions in a wasteful lifestyle.01:49:46 - 01:49:50It's because of a lack of knowledge on how to plan for retirement.01:49:50 - 01:49:55And because that lack of knowledge, she now needs to rely on me to survive.01:49:55 - 01:49:58She has no hope for retirement.01:49:59 - 01:50:04And this should not be happening not to my mom, not to anyone's mom.01:50:05 - 01:50:08What's shocking is that this is not an isolated case.01:50:09 - 01:50:15Recent studies have shown that 76% of Americans will not be able to retire until the age.01:50:17 - 01:50:31Age of 80, due to lack of knowledge on how to plan, I refuse to let the feeling that my mom brings home with her every single evening after her work, cripple any more people than it has to.01:50:32 - 01:50:33I have a goal.01:50:33 - 01:50:41I have a mission to help educate those who are falling into the same trap to help them get out of debt and stay out, to come up with a solid plan.01:50:42 - 01:50:45So they don't have to be a burden on their loved ones.01:50:47 - 01:50:53My name is Wayne Johnson, and I'm a trans amerika financial advisor.01:51:06 - 01:51:06Be back.01:51:08 - 01:51:11I would certainly refer people to that, man.01:51:16 - 01:51:16Ok.01:51:20 - 01:51:25Yeah, I thought it was another good story, very easy situation to understand.01:51:26 - 01:51:38And you can clearly see where the motivation comes from, and I think that's one of the things that's coming through from all these stories is what motivates you, what you're calling, rather than what you do, what you're calling.01:51:39 - 01:51:41And those stories are doing a great job of establishing that.01:51:45 - 01:51:47That is a fantastic observation, Justin.01:51:47 - 01:51:48Thank you.01:51:48 - 01:51:50Rather than what you do.01:51:50 - 01:51:51Right?01:51:54 - 01:51:54What's your calling?01:52:02 - 01:52:04Moira, do you have any feedback?01:52:05 - 01:52:10Did you feel anything did you, you know, can you associate with anything?01:52:13 - 01:52:15Do you feel compelled into action?01:52:15 - 01:52:16Did you see anything you.01:52:16 - 01:52:20Want to Myra, Moira: You're on mute.01:52:22 - 01:52:22Like, Oh, OK.01:52:23 - 01:52:23Sorry.01:52:23 - 01:52:24Thank you, Georgina.01:52:25 - 01:52:26I was always.01:52:28 - 01:52:37I was really relating to the situation with, looking after a parent and, you know how that can feel and then thinking, oh, my God, no retirement.01:52:37 - 01:52:42You know, I would never want to be so, there was a lot of really related, but let's say there and I really felt for the guy.01:52:43 - 01:52:45No, I was just, like, Wow, imagine.01:52:45 - 01:52:45Imagine.01:52:46 - 01:52:49Just imagine that, I would just wasn't expecting me to say what you said at the end.01:52:49 - 01:52:54But I guess, you know, that's what you've been saying at the end of the stories, the atmosphere to get.01:52:55 - 01:52:58What didn't, What didn't you expect me to say at the end, Moira.01:52:58 - 01:53:05About the guy but what he did when he said He works, He said, What was it, Transamerica, financial advisor?01:53:05 - 01:53:06Yeah, it could be anything.01:53:07 - 01:53:07It could be.01:53:07 - 01:53:09Anything tied to finance, right?01:53:10 - 01:53:18Ok, so, did you notice any any similarities and or differences between these two?01:53:22 - 01:53:24Same industry, finances?01:53:33 - 01:53:36Anything else similarities and, or differences.01:53:38 - 01:53:39Um.01:53:42 - 01:53:47So, there was pain agitate solve in there.01:53:49 - 01:53:57This incident point, belief, there, there's a number of different structures for storytelling in there.01:53:57 - 01:53:57Ok.01:53:58 - 01:54:01That lead to a sales opportunity.01:54:03 - 01:54:11But, yeah, there was definitely three stages, his personal story So, incident.01:54:12 - 01:54:12Mm.01:54:12 - 01:54:25Endpoint, the point about the incident and then my belief as a result, and therefore, that's why I do X, Y, and Z So, yet, instead of point belief was definitely the structure of those stories.01:54:26 - 01:54:26Ok?01:54:27 - 01:54:34And what are the three s's that I have utilized for you and city Justin?01:54:34 - 01:54:36So it starts with story.01:54:38 - 01:54:39Oh, I'm having a blank.01:54:40 - 01:54:40Sorry.01:54:43 - 01:54:46Story similarity.01:54:47 - 01:54:48Oh, sorry.01:54:48 - 01:54:50Story similarity, solution.01:54:51 - 01:54:51Yep.01:54:52 - 01:54:58So Moira and Georgiana we have not gotten into our mentorship yet with regards to that framework.01:54:58 - 01:55:02However, story, similarity and solution.01:55:02 - 01:55:08It's a very simple three step sequence that I've encouraged Siddiqi to begin following.01:55:09 - 01:55:23Because one of her methods to bringing her message to the masses is Facebook Lives And so privately, we've worked with her on a framework of story similarity and solution.01:55:24 - 01:55:24Ok.01:55:25 - 01:55:44Ok, so just be mindful, story similarity and solution is applicable to Facebook Lives and other things I just wanted to make sure that I continued to add value in this masterclass and provided you with no equations, right with sequences with frameworks and things like that for you to understand.01:55:45 - 01:55:50I want to be mindful of the time, right, now, we've got 2 0 PM right now, does everybody have 15 minutes left?01:55:51 - 01:55:53Oh, yes, OK, thank you.01:55:53 - 01:55:54Thank you.01:55:54 - 01:55:54What.01:55:55 - 01:56:01I want to do and thank you for for this time, because I want to add the similarities and differences.01:56:01 - 01:56:02So that you understand.01:56:02 - 01:56:11So, obviously, I told a story a personal story I started both runs and wanes with the personal story.01:56:11 - 01:56:18What I want to draw everybody's attention to is the transition.01:56:19 - 01:56:20Fast-forward to today.01:56:21 - 01:56:22I did graduate from college.01:56:22 - 01:56:27I put myself through school, and my parents helped where they could, which wasn't much.01:56:28 - 01:56:28Right?01:56:28 - 01:56:32So that was a transition into, you know, something.01:56:33 - 01:56:42And then there, there was a non victimhood which is, you know, Could there have been animosity towards my parents towards my uncle bill?01:56:42 - 01:56:47Sure, that could have, But where would it get me and those around me, right?01:56:47 - 01:56:51So, it's it's ownership it's taking responsibility.01:56:52 - 01:56:56And then, I end both Ron's and Wayne's the same way.01:56:57 - 01:56:58I have a goal.01:56:58 - 01:57:07I have a mission to help educate those who are falling into the same trap, to help them get out of debt and stay out, to come up with a solid plan.01:57:07 - 01:57:11So they don't have horrible life experiences like mine.01:57:12 - 01:57:16Learned from my family's mistakes, That was, that was Ron's.01:57:17 - 01:57:19And all we did for.01:57:21 - 01:57:27For Wayne, that is different, is so they don't have to be a burden on their loved ones, right?01:57:28 - 01:57:38We just enter changed the horrible life experiences and burdens in the same paragraph that is standing up and saying, I have a goal.01:57:39 - 01:58:02Ok, one aspect as we go through the R O, I Roadmap together, right, the seven steps, which is mission, messaging, marketing, et cetera, As we go through those seven steps together, I want to let everybody know that we will be talking about and going through exercises that are called what you stand for and what you stand against.01:58:03 - 01:58:04What you stand.01:58:04 - 01:58:07For, and what you stand against and ain't.01:58:10 - 01:58:22And in wanes, I said, I refuse to let that feeling, my mom brings home with her every single evening after her work, cripple any more than it has to.01:58:24 - 01:58:25So that's a stand for statement.01:58:25 - 01:58:28I refer you to XYZ.01:58:28 - 01:58:30Stand for statement.01:58:32 - 01:58:40One final similarity and then I'll go to the one difference and then I will start everybody on an exercise.01:58:41 - 01:58:49One final similarity is did you notice that I did not introduce either Ron or Wayne until the last sentence?01:58:49 - 01:58:50Yes.01:58:51 - 01:58:53That's a righter downer for everybody.01:58:54 - 01:58:56That's a righter downer for everybody.01:58:56 - 01:59:08And what I mean by that is when you're given this valuable real estate to control the conversation in your favor, it does not matter what your name is, what your company name is.01:59:09 - 01:59:17So, even if Waner Ron got cut off at the end, it couldn't say who they are and who they work with, it wouldn't matter.01:59:18 - 01:59:27Because the story is designed PRI, or it's prioritized to connect with other individuals right to connect with them.01:59:28 - 01:59:43And again, let's go back because because when I repeat things, you remember things, step number one resonate with you and your story on a personal level resonate to the point that they associate and identify with your situation.01:59:43 - 01:59:53Right, did irans story, did Wayne story resonate with you in some way, shape, or form, Georgina Moyra, Justin?01:59:54 - 01:59:54Yes.01:59:54 - 01:59:58Yeah, So we can go check for step number one.01:59:59 - 02:00:01Step number two, React.02:00:01 - 02:00:07Did it trigger emotions through effective use of trigger words and trigger phrases, Georgina?02:00:08 - 02:00:08Justin?02:00:09 - 02:00:09All right.02:00:09 - 02:00:10Yes.02:00:12 - 02:00:12Check.02:00:13 - 02:00:19And last but not least, realize, did the choice of words, right.02:00:19 - 02:00:33The trigger words and trigger phrases help someone realize that Wayne or Ron is a viable solution to their current challenges, or did it help them realize that Wayne or Ron is the mentor that they've been searching for?02:00:35 - 02:00:35Right?02:00:35 - 02:00:36Check.02:00:36 - 02:00:39And what I mean by check is you might not be the ideal audience.02:00:39 - 02:00:44However, if you put yourself into their shoes, it would definitely be a check.02:00:44 - 02:00:45Ok.02:00:45 - 02:00:51So, the one thing that is the difference that I want to point out is I use statistics.02:00:52 - 02:00:53In Wayne's.02:00:55 - 02:00:55I.02:00:55 - 02:00:56Used statistics.02:00:57 - 02:01:00What's shocking is that this is not an isolated case.02:01:00 - 02:01:10Recent studies have shown that 76% of Americans will not be able to retire until the age of 80, due to a lack of knowledge on how to plan.02:01:12 - 02:01:14So, statistics, Statistics.02:01:15 - 02:01:16All right.02:01:16 - 02:01:17Ok?02:01:17 - 02:01:18So.02:01:20 - 02:01:23Let me get back to our point in this conversation.02:01:25 - 02:01:26Mmm hmm.02:01:26 - 02:01:31And let's just formally asked this question.02:01:31 - 02:01:33You saw it on the screen, but let's formerly ask it.02:01:33 - 02:01:36Is anybody going to question why Wayne does what he does?02:01:37 - 02:01:37No.02:01:37 - 02:01:40No, absolutely not.02:01:41 - 02:01:42Yeah, so the.02:01:42 - 02:01:53Power principle for this segment of today's masterclass is everyone has relationships, yet few people relate, everyone has relationships.02:01:53 - 02:01:55Yet few people relate.02:01:55 - 02:02:06Please utilize the valuable time that you are gifted, the valuable real estate that you are gifted to control the conversation in your favor.02:02:07 - 02:02:10Everyone can say they have connections on Facebook.02:02:10 - 02:02:12Everybody can say they have connections on LinkedIn.02:02:13 - 02:02:17Everybody can see that they have connections, and they have people on their e-mail list.02:02:17 - 02:02:38However, if you're not actively telling personal stories, your core connection, if you're not actively and strategically using your core connection as the seed, that all of your messaging stems from, if you are missing out, on opportunity.02:02:38 - 02:02:41After opportunity, after opportunity.02:02:45 - 02:02:46It's your turn.02:02:47 - 02:02:49Your turn everybody to follow the framework.02:02:49 - 02:03:06It is your turn to follow the framework, your assignment, between today and next, Thursday's Masterclass is going to be to utilize the framework.02:03:06 - 02:03:09What is step number one of the three R's.02:03:10 - 02:03:10Resonate.02:03:11 - 02:03:11Resonate with?02:03:12 - 02:03:13What is step number two?02:03:14 - 02:03:15Late.02:03:15 - 02:03:16Realize.02:03:16 - 02:03:16Real life.02:03:17 - 02:03:18React.02:03:19 - 02:03:19React.02:03:21 - 02:03:22Three, we.02:03:22 - 02:03:23Are live.02:03:23 - 02:03:24Exactly.02:03:26 - 02:03:41So, I will be providing each of you with the actual written script OK, ands or connection in the actual written script runs and wanes.02:03:41 - 02:03:50So, you have the framework, I've repeated it multiple times with the goal of having you remember those three components.02:03:51 - 02:03:54You will have them written, so that you can reverse engineer them.02:03:55 - 02:03:57And your assignment is going to be the shorter version.02:03:59 - 02:04:05Write, the page, two page and a half, maximum two pages, between now and next week.02:04:08 - 02:04:09Maximum, two pages.02:04:10 - 02:04:12No, no, no, no, no, just just the words.02:04:13 - 02:04:14Maximum two pages.02:04:14 - 02:04:15I did.02:04:15 - 02:04:17Don't don't like.02:04:17 - 02:04:18I'm saying no, no, no, no, because don't don't.02:04:22 - 02:04:24Read too far into that, which is, I.02:04:24 - 02:04:24Can.02:04:26 - 02:04:29Write meaning like if you've got, you know, an extra paragraph.02:04:29 - 02:04:37I'm not gonna want you to go to six the size six font in order to squeeze squeeze it on your page, right?02:04:37 - 02:04:38All right.02:04:39 - 02:04:43This is page one of wanes, and this is page two.02:04:43 - 02:04:43It's not.02:04:43 - 02:04:44Even got pages.02:04:44 - 02:04:45Right?02:04:45 - 02:04:48And then Ron's is full.02:04:49 - 02:04:51So Ron's is in.02:04:54 - 02:04:57Yeah, ron's's just goes over two pages.02:04:57 - 02:05:01Width width, like, uh, 16 font.02:05:01 - 02:05:07So, the goal, Moira, is your in between a minute and two minutes.02:05:07 - 02:05:08Mm.02:05:09 - 02:05:09Right?02:05:09 - 02:05:24In between a minute and two minutes, we can go back in the recording of this and time it, you know, how long it took me to go through and how long it took me to go through runs and how long it took me to go through wanes.02:05:25 - 02:05:28So, tamari were like, that's our to do.02:05:28 - 02:05:29Ok.02:05:29 - 02:05:37Which is, we're gonna go through and find out, like these days, how long it takes me to go through those and so that we have some baselines.02:05:38 - 02:05:48However, we're not rigid, Moira, we are just build the shorter version that if you are given an opportunity, right?02:05:48 - 02:05:50If you were given an opportunity you had.02:05:51 - 02:05:54And then, let me go back to.02:05:58 - 02:05:59There we go.02:06:04 - 02:06:05This slide.02:06:06 - 02:06:08And this is Why Write.02:06:08 - 02:06:09This is why.02:06:09 - 02:06:11Write it with this in mind.02:06:13 - 02:06:14Right?02:06:14 - 02:06:26Your introduction with this in mind, with the fact that you could and should use it as a 60 to 122nd introduction.02:06:27 - 02:06:33However, you could and should write it, because it's going to be your raw materials.02:06:34 - 02:06:43It's going to be the resources that you begin to develop as a result of these masterclasses to pull certain stories from.02:06:44 - 02:06:48Right, I want everybody to see the big picture here.02:06:48 - 02:07:07The big picture here is the exercise is to write it as if you're delivering it at a networking event or a seminar, or if someone's quickly interviewing you, like that's the exercise, the outcome, Write the answers to the exercise.02:07:07 - 02:07:18What you write down, what you provide to me, can, could and should, in the future, be used for e-mail marketing, or social media posts, for landing pages.02:07:19 - 02:07:30For live broadcasts, for podcast, interviews, for benefits, bullets, for deliverable documents, for expected outcomes, for enrollment conversations, and for objection handling.02:07:36 - 02:07:42All right, I'm going to restate.02:07:44 - 02:07:52What's on my mind right now, and then we will wrap up with your takeaways, I simply want to restate that.02:07:53 - 02:08:05The reason for today is to help you take steps towards building what I call a response repository.02:08:06 - 02:08:08There's got to be a big bucket.02:08:08 - 02:08:13My preference is that you make that big bucket your Evernote folder.02:08:14 - 02:08:22There's gotta be an Evernote folder that is named, like, categorized, as my core connection.02:08:23 - 02:08:37And maybe there's multiple stories that make you, that you've learned, through the years, good and bad, that you could begin to develop, And so just have those be different Evernote in that main folder of my core story.02:08:38 - 02:08:46And the goal is to have these, these resources readily available to you at your fingertips.02:08:46 - 02:08:58So that you never run out of material for your e-mail marketing, for your social media posts, for your landing pages, for your live interviews, for your podcasts.02:08:58 - 02:09:06Are your benefits bullets for your deliverable docs, for your expected outcomes, for your enrollment conversations and for your objection handling?02:09:09 - 02:09:12Does everybody understand that last point that I made?02:09:12 - 02:09:13All right.02:09:13 - 02:09:28This is about helping you to organize and categorize specific stories so that they're readily available to you, depending on where you want your messaging to go.02:09:34 - 02:09:35We've made it.02:09:37 - 02:09:39We have made it I cannot thank.02:09:39 - 02:09:40Every one of.02:09:40 - 02:09:45You enough, Georgina Siddiqi, Justin, Moira and Tamari.02:09:45 - 02:09:55Thank you so much for allowing me to share my revised and re calibrated version of finding your core connection.02:09:55 - 02:10:06This is part of finding your core connection next Thursday at the same time in the same link will be part two of finding your core connection.02:10:06 - 02:10:09Masterclasses are designed to complement.02:10:11 - 02:10:20Your private mentorship calls and to complement the online onboarding that includes personal action plans and exercises.02:10:20 - 02:10:27This is designed to complement your experience in working with me and your mission driven mentorship.02:10:28 - 02:10:30Yeah, georgiana.02:10:32 - 02:10:41Many takeaways, great notes, I will find out how to put them in Evernote, and thank you all for being such stellar teachers.02:10:41 - 02:10:46Ok, so Georgina, may I have your permission to push a little bit more.02:10:47 - 02:10:47Sure.02:10:48 - 02:10:51Could you please elaborate a little bit more and articulate?02:10:52 - 02:10:54In other words, I'm not going to let you off the hook with just a baseline.02:10:54 - 02:10:55This was good.02:10:56 - 02:10:57Oh, OK, OK.02:10:57 - 02:10:58So.02:11:00 - 02:11:11It was, it's validating, to increase the utilization of all the stories.02:11:11 - 02:11:20I have, the stories I've been telling, in my blog's, in my book, to my clients.02:11:21 - 02:11:27So it's important for me to start sharing those stories.02:11:27 - 02:11:32Again, take it out of the closet, out of the comfort of the therapy room.02:11:35 - 02:11:43You have my permission, and you've got Justin's Siddiqi, Moira and Tamari permission to take those stories out of the book.02:11:44 - 02:11:55And figure out where else you can share those stories written, or verbal to help you connect with people that need you as their mentor.02:11:57 - 02:11:57Thank you.02:11:57 - 02:12:02And it's online in videos, And I'm so afraid to do that.02:12:02 - 02:12:03So thank you all.02:12:04 - 02:12:07We are here to hold your hand every step of the way.02:12:07 - 02:12:08Thank you.02:12:08 - 02:12:09Awesome.02:12:09 - 02:12:10Thank you for sharing Georgina.02:12:11 - 02:12:12Justin.02:12:14 - 02:12:14Yeah.02:12:16 - 02:12:20I felt like you you really ramped up in the second half of today's class.02:12:21 - 02:12:26Um, I can get a little impatient in the classroom.02:12:26 - 02:12:33But with doing the exercises, I really enjoyed that I really liked the being reviewed in terms of percentages.02:12:33 - 02:12:38And they kept the bio, degradable, connected, motivated, uneducated.02:12:38 - 02:12:43That was a very interesting exercise, and I enjoyed that.02:12:46 - 02:12:49It was a good reminder of the, you know, always be recruiting.02:12:53 - 02:13:06Again, as I say, listening to those stories that you told, and then thinking about the story, that the e-mail that I've just written, a really kinda gave me a better understanding of.02:13:06 - 02:13:08Know, how I can go deeper with that.02:13:08 - 02:13:13And also, naturally, I've always been pretty good at stories.02:13:15 - 02:13:20But that structure is, as Paula shown what I was previously.02:13:20 - 02:13:30Taught like a say through my NLP training with incident point belief, and I really liked the way that it's set up enough, sort of makes more, makes more sense now.02:13:34 - 02:13:38I, I thought they're reviewing those stories.02:13:40 - 02:14:03And then saying, know, the very clear structure of it really lifted the veil on it really made it much easier for me to kind of understand about, know, how that works, how the story and the similarity and the solution of how will that go.02:14:03 - 02:14:06So, I really appreciate that.02:14:10 - 02:14:11And, yeah.02:14:12 - 02:14:19It also makes it a lot clearer for me about how hunting will turn into sales ops generally.02:14:21 - 02:14:25I think that that's also been something that CDC has really been struggling with is like, Yeah, OK.02:14:25 - 02:14:27I'm learning this stuff, but how does it turn into that?02:14:28 - 02:14:29And, Yeah, yeah, OK!02:14:29 - 02:14:30But, how does a tune into that?02:14:30 - 02:14:45You know, and I think that that today that's a pity, that she missed the second half and I'll get to watch the second half of this, but I'll make sure she watches it because I feel that her stories us so ridiculous.02:14:47 - 02:14:54You know, that she can tell even, you know, 5 or 6 stories in the context that you just shared.02:14:55 - 02:15:00I just feel that other people will resonate with her, like, I resonate with her power.02:15:01 - 02:15:07So I'm excited to see the stories that come out of this exercise for Sid and for myself.02:15:08 - 02:15:09Awesome.02:15:09 - 02:15:09Thank.02:15:09 - 02:15:11You for sharing, I appreciate.02:15:11 - 02:15:11That.02:15:12 - 02:15:14Moira: What is your take away from today?02:15:16 - 02:15:30And, yeah, I love the, the exercise with Jane as well, the whole idea of controlling the conversations and in your favor, and it's, it was a really good remainder and really great exercise, So I really love that.02:15:31 - 02:15:46And, yeah, just say, I love that we're learning how to structure things and that there's like a formula to everything, which is making a lot of things fall into place for me in my head about marketing, e-mail, marketing, social media, my Facebook lives, all of those things.02:15:46 - 02:16:00And, you know, just going through the whole story exercise right now with the with the resonate, react and realize, you know, just, you know, I didn't, like, it's helping me like think about more stories as well.02:16:00 - 02:16:03And how I could place those in because I've been telling stories.02:16:03 - 02:16:10Like, obviously, speaking in everything, but not really with what you're with, the framework of what you're saying.02:16:10 - 02:16:15So that's going to be really, really helpful And I'm loving learning about that.02:16:15 - 02:16:35And, yeah, I missed and 20 minutes because it was obviously getting ramping up and getting even better, so I'll catch and what I missed on the replay, and I'm looking forward to getting into the, to the exercise that you've given us, and saying, hey, this law will translate to all of our, although the marketing material they're going to be putting out there.02:16:36 - 02:16:37Wonderful.02:16:37 - 02:16:38Thank you so much for sharing.02:16:38 - 02:16:41And keep in mind, everybody, this is foundation, right?02:16:41 - 02:16:49We're still in foundations, and this is an essential exercise that helps develop a core component to your messaging.02:16:49 - 02:16:52So, thank you for sharing Moira City.02:16:52 - 02:16:57He, I don't know if you had any feedback based on The first half that you had participated in.02:16:57 - 02:17:02Is there anything that comes to mind that you remember from your first portion of participation?02:17:03 - 02:17:10Yeah, This whole using the core connection in all these different areas.02:17:10 - 02:17:26I just hopped off, and I did a Facebook Live interview, where I practice, some of what we've been learning in our personal coaching sessions with the sharing the story, the similarity similarity in the solution in the Facebook Live and keeping in mind.02:17:26 - 02:17:37Some of those key words that we came up with in order to make it more relevant to people that are listening and to compel them into action.02:17:37 - 02:17:40To, I wrote it down at the beginning of the call.02:17:40 - 02:17:50But those first couple of slides about, you know, really creating this magnetism for the right audience, so that they know that I have the solution to offer.02:17:50 - 02:18:01So just being way more aware of this stuff, and anytime I get a formula, and I can try it out and practice it, I just get better and better.02:18:01 - 02:18:02So, I'm excited about that.02:18:02 - 02:18:06And go back and listen to this second part of the recording.02:18:07 - 02:18:08Oh, I'm.02:18:10 - 02:18:14Sorry, there was one other thing I wanted to add, that I wrote down, which I didn't expect to get.02:18:15 - 02:18:16And that was there.02:18:17 - 02:18:26I kinda realize that, really, the thing that I stand for is about being different and unique.02:18:28 - 02:18:45And I've always been different and unique, because of my difference, And then I've kind of gone away from that topic more towards how to succeed and things, and how to kind of amplify your unique difference.02:18:45 - 02:19:02And I feel like this exercise was really a reminder of their mind and reminded me of, actually, the thing that I stay for being the weirdo that I am with my hip hop and skateboarding, and all these juxtapose things that I am, that everybody is a juxtaposition.02:19:02 - 02:19:05And that is actually the kind of what I'm what I stand for.02:19:07 - 02:19:15There's this kind of modern day renaissance, polygon Multi-skilled out there dude and and that those are the, those are my people, you know.02:19:15 - 02:19:22So I thought this exercise was very good in terms of me feeling like and also the percentage.02:19:22 - 02:19:25You know, most of the personal story dominated the time.02:19:25 - 02:19:34The actual business call to action, or even reference, was only like maybe 20%, and the rest of it was just really about you.02:19:35 - 02:19:42So, you know, you spent half your time trying to figure out how to save stuff properly in a business context, when in reality, you didn't really need to do that.02:19:43 - 02:19:45You know, so I felt that was quite relieving.02:19:48 - 02:19:53Because I've always felt like I'm a bit odd for normal.02:19:54 - 02:19:59I'm going to say a white audiences, because I'm into all sorts of different cultural things.02:19:59 - 02:20:01I'm a street culture guy.02:20:01 - 02:20:05And I bring all these different things together, and I never felt like I really fit.02:20:06 - 02:20:19So I felt this exercise was quite good with seeing how it's more about the human experience, rather than the labels that I have, or think other people have for me.02:20:20 - 02:20:20Millimeter, hmm.02:20:22 - 02:20:42That is a great way to end today's call, That, that, I believe is the mic drop moment, and what I mean by that is you and everybody else realized that when you're put in business situations, you've been talking about business, and the realization is that people do business with other human beings.02:20:44 - 02:20:44Right?02:20:45 - 02:20:47They do business with other human beings.02:20:47 - 02:20:50So oftentimes what has been missing is that human aspect.02:20:50 - 02:20:56That human element, and that is what my goal for today was simply to draw your attention to Justin.02:20:57 - 02:21:00Your attention to siddiqi, Georgina and Moira.02:21:00 - 02:21:05So, thank you very much for allowing me, too.02:21:06 - 02:21:07Share with you.02:21:07 - 02:21:11You know, what I felt compelled is an essential component to your foundation.02:21:11 - 02:21:12I really, really appreciate that.02:21:13 - 02:21:22So, I don't want to make sure that, Tamara, did you have any final parting words or Moira, Justin, Siddiqi, and Georgina?02:21:22 - 02:21:29Prior to concluding, Did you have a takeaway having you know, it's been awhile since you've personally gone through the core connection exercises?02:21:31 - 02:21:33I love how purposeful everything is.02:21:34 - 02:21:39A lot of people have the parts and pieces, and even tell the stories, and everyone's, like, Oh, yeah, that's cool.02:21:39 - 02:21:40That's interesting.02:21:41 - 02:21:43But you actually put the purposefulness into it.02:21:44 - 02:21:48There's a reason why you're doing this, and this is the outcome you want.02:21:49 - 02:21:59So that it's not just random, it's parts and pieces, It's actually something purposeful that you're using to get what you're looking for to get.02:21:59 - 02:22:03In other reaction, they that you mean.02:22:03 - 02:22:08So, I just, I like the purposefulness of, of all of that you've done.02:22:10 - 02:22:15Ok, thank you, so I appreciate you, I applaud you.02:22:16 - 02:22:19And let me be very, very finite with the assignment, right?02:22:20 - 02:22:22The assignment, there will be a little bit more detail.02:22:23 - 02:22:27We're going to end the call right now, but there'll be a little bit more detail e-mailed over to you.02:22:27 - 02:22:33What I'm going to do is create a Google shared folder, in which I share all of the resources, right?02:22:33 - 02:22:41Ron's Wayne script and and script, and then the, the, other than the big assignment, right that you have, there is another assignment.02:22:42 - 02:22:45And that other assignment is within the next seven days.02:22:45 - 02:22:54It is a requirement for you to type up your own notes and upload them into that shared folder.02:22:55 - 02:22:58And that's an assignment for two reasons.02:22:58 - 02:23:09When you repeat things, you remember things, And Georgina might have taken some notes, and used some words based on her perspective on how she interpreted something.02:23:09 - 02:23:17And if Moira has access to georgina's notes and can read it, it might benefit Moira and vice versa.02:23:17 - 02:23:20And just in things like that, we are in this together.02:23:20 - 02:23:25There's a reason why I'm doing the masterclasses for this select group of private coaching clients.02:23:25 - 02:23:30And we want to support each other, so I'll be more articulate in a separate e-mail.02:23:30 - 02:23:35I just wanted to let you know there's two assignments number-one start to use the framework for your own.02:23:36 - 02:23:38No, two minute introduction.02:23:38 - 02:23:46And, number two, make sure that you type out your notes and then upload them using a Google Doc in the shared Google folder.02:23:47 - 02:23:47All right.02:23:49 - 02:23:50Round of applause.02:23:53 - 02:23:55Oh, wow, Acra.02:23:58 - 02:23:59Today, I think I need a break.02:24:01 - 02:24:04Thank you, Gina, Have yourself a fantastic day.02:24:04 - 02:24:04Take care.02:24:05 - 02:24:05Everybody.02:24:05 - 02:24:06Thanks to.02:24:06 - 02:24:06Everyone.02:24:07 - 02:24:07Thank.02:24:09 - 02:24:09You.02:24:09 - 02:24:10So much for being here and.02:24:10 - 02:24:11For everyone.02:24:11 - 02:24:12To see you guys next week.02:24:14 - 02:24:15Mr. 
